Web3 – together with digital ideas overlaying blockchain, NFTs, crypto and the metaverse – is turning into a giant focus on the main music firms.
A lot so, that Common Music Group (UMG) has employed an govt charged with driving its Net 3.0 enterprise ahead.
That individual is Richard Cusick, who joins the music firm as Chief Product Officer, World E-Commerce.
In response to UMG, Cusick will construct a product workforce charged with translating UMG’s enterprise goals into what it calls “progressive merchandise and experiences throughout E-Commerce, Web3.0 and direct artist and fan-focused initiatives”.
Cusick – who occurs to be a named inventor on two patent purposes within the cellular video and linked TV promoting house – will function a key liaison and associate between UMG’s govt administration workforce and the engineering group.
Cusick will probably be primarily based in Santa Monica and report back to Richelle Parham, President of World E-Commerce and Enterprise Improvement.
UMG says that he has labored on the intersection of media and expertise for greater than 20 years.
Cusick’s expertise within the music trade began at Gemstar-TV Information (now Xperi), the place he led enterprise improvement and digital media.
He subsequently managed the leisure and way of life properties at Yahoo!, together with Yahoo! Music.
He led the acquisition of six firms that turned Gracenote, a knowledge supplier to the leisure trade.
Till lately, he was an advisor to Audible Magic, a content-ID resolution for social platforms resembling SoundCloud, DailyMotion and Fb.
UMG says that Cusick additionally has a “track-record of innovation”, and has managed massive product organizations, together with serving as Chief Product Officer of Gracenote.
Cusick additionally helped Amazon, Apple, Google and different firms scale their music and video providers globally utilizing Gracenote’s superior search and discovery options.
At Nielsen, Richard’s product workforce relaunched Grabix, the corporate’s native TV measurement product.
“To assist our artists maximize their inventive and business potential, UMG continues to increase our mission properly past the everyday boundaries of a standard music enterprise, significantly within the merchandise, providers and experiences that we’re capable of present.”
Richelle Parham, UMG
In making the announcement, Parham stated: “To assist our artists maximize their inventive and business potential, UMG continues to increase our mission properly past the everyday boundaries of a standard music enterprise, significantly within the merchandise, providers and experiences that we’re capable of present.
“With Richard becoming a member of us within the newly created position of Chief Product Officer, we’ll speed up our efforts to carry followers even nearer to their favourite artists and music by expanded merchandise and ‘at all times on’ experiences.”
“Music has the distinctive skill to cross borders, cultures and languages to construct extremely engaged world fan communities.”
Richard Cusick
Cusick stated: “Music has the distinctive skill to cross borders, cultures and languages to construct extremely engaged world fan communities.
“UMG is already a frontrunner in creating thrilling merchandise and experiences for his or her artists to have interaction with their followers all over the world and I stay up for working with Richelle and the senior administration workforce to assist construct on that observe report of excellence and ship progress.”Music Enterprise Worldwide
