MBW’s Stat Of The Week is a collection during which we spotlight a single information level that deserves the eye of the worldwide music business. Stat Of the Week is supported by Cinq Music Group, a technology-driven document label, distribution, and rights administration firm.
The televised portion of the sixty fourth annual Grammys, which came about in Vegas on Sunday (April 3), was watched on the large night time by 9.59 million viewers within the US.
That’s based on the newest numbers from Nielsen, which embrace everybody who watched the present stay on TV through CBS and/or streaming platforms akin to Paramount +, along with out-of-home viewers.
(Earlier figures from Nielsen, which omitted out-of-home viewers, urged the present had an viewers of 8.93 million.)
Nielsen’s 9.59 million quantity was up 3.9% on the earlier yr’s viewers depend (9.23m) based on the Hollywood Reporter.
However essentially the most damning stat for the Grammys was, but once more, its pull amongst youthful viewers.
Based on Nielsen’s figures (together with out-of-home viewers), simply 2.24% of 18-49 year-old TV watchers within the US tuned in to the Grammys 2022 on Sunday.
That proportion determine was really barely down on the 2.28% of this demographic who watched the Grammys present within the earlier yr.
(To elucidate: Nielsen has put a 2.24 ‘score’ on the Grammys 2022 for an 18-49 year-old viewers; this ‘score’ signifies the share of all US TV-watching adults inside this age bracket who caught the present.)
In different phrases, almost 98% of 18-49 yr olds within the States merely didn’t watch the Grammys on Sunday.
You don’t must be a mathematical whizz to see that, even while you think about all ages, the Grammys broadcast now reaches a tiny fraction of the US inhabitants.
The US inhabitants stood at 332.4 million in January, based on US authorities estimates.
The 9.59 million determine cited by Nielsen for the Grammys viewers in 2022 (throughout numerous platforms and out and in of households, bear in mind) subsequently represents simply 2.9% of that general inhabitants determine.
Or to place it one other method, fewer than one in 34 US residents watched the Grammys on Sunday.
One other useful piece of context: the most important live-TV occasion of final yr within the US was the Superbowl, which drew a telecast viewers of 92.88 million, based on Nielsen scores.
That was almost ten instances the dimensions of the 9.59 million viewers that the Grammys 2022 attain over the weekend.
Maybe essentially the most trustworthy lens by way of which we must always choose the Grammys 2022’s attain is just by evaluating it to previous Grammy broadcasts.
Based on Nielsen information, the 2020 Grammys (simply two years in the past) pulled in a stay TV viewers of 18.7 million, almost double the dimensions of the 2022 Grammys’ equal attain (8.93 million, the determine that doesn’t embrace out-of-home viewing).
The height for the modern-day Grammys got here in 2012 – a decade earlier than Sunday night time’s present – when 40 million viewers tuned in to the stay ceremony on tv (see chart under).
That yr, performances got here from the likes of Taylor Swift, Rihanna & Coldplay, Nicki Minaj, Katy Perry, and Adele.
Adele conquered the 2012 Grammys, profitable Album Of The 12 months (21), Greatest Pop Vocal Album (21), File Of The 12 months (Rolling In The Deep), Tune Of The 12 months (Rolling In The Deep), and Greatest Pop Solo Efficiency (Somebody Like You).
The 2022 Grammys noticed main victories for the likes of Jon Batiste (Album Of The 12 months), Silk Sonic (File Of The 12 months, Tune Of The 12 months), Olivia Rodrigo (Greatest New Artist), and Doja Cat & SZA (Pop Duo/Group Efficiency).
Performances on the present got here from the likes of Billie Eilish (and Finneas), Woman Gaga, BTS, Lil Nas X with Jack Harlow, Silk Sonic, Olivia Rodrigo and extra.
The sixty fourth annual Grammys had been initially slated to be hosted in Los Angeles on January 31, 2022, however on account of a surge within the Omicron variant of Covid, the Recording Academy postponed the occasion.
It was later rescheduled for the Las Vegas MGM Grand on April 3.
Cinq Music Group’s repertoire has gained Grammy awards, dozens of Gold and Platinum RIAA certifications, and quite a few No.1 chart positions on quite a lot of Billboard charts. Its repertoire contains heavyweights akin to Dangerous Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and tons of extra.Music Enterprise Worldwide
