Murat Ozkan joined worldwide drinks firm Anadolu Efes in 2019 after virtually 30 years in numerous roles in IT, beginning as a system analyst and extra not too long ago together with stints in CIO and different management positions. His duties vary from managing the enterprise software panorama to overseeing the entire IT infrastructure. From its base in Istanbul, Anadolu Efes has grown and is working a number of websites, together with in Russia, Kazakhstan, and Georgia.
On this Q&A, Ozkan chats with CIO Center East about how he’s constructing an information administration technique round analytics and AI — extra particularly machine studying — to be able to reap the benefits of progress alternatives.
CIO Center East: Why did Anadolu Efes resolve to start its digital transformation journey? May you clarify to us some examples of applied sciences you applied?
Having joined Anadolu Efes payroll, I did provide you with a set of initiatives to organize Anadolu Efes for the following digital period and kicked off an unlimited know-how program together with some initiatives in a number of domains to renovate the prevailing complicated and outdated foundations to determine a powerful digital core for future-readiness, additionally to harmonize enterprise processes, unify grasp knowledge and standardize know-how elements, make the group extra resilient and sustainable contemplating the digital disruptions and technological developments and turn out to be extra group and cloud-friendly to extend IT agility.
The institution of a data-driven group together with knowledge administration, analytics, synthetic intelligence, machine studying, knowledge visualization and so on., includes implementing a set of enterprise options using Cloudera massive knowledge platform, Azure cognitive providers, [cloud-based conversational AI service] Luis chatbot, Microsoft Energy BI instrument and IBM SPSS & DataStage (ETL) options.
We even have our mission ‘White Rabbit’, which consists of the automation of handbook repetitive and value-added duties using (UI Path) software program robots. Workers save their time for creating brand-new enterprise alternatives and repair developments.
Yet one more instance of a profitable mission is the one named ‘Logos’. Mainly, we constructed a easy, agile and built-in infrastructure and safety to maximise software effectivity and person satisfaction for worth creation and aggressive benefits. Logos has a set of initiatives akin to VMware NSX, Azure and IBM (public) cloud providers, an information loss prevention answer, the MS Groups collaboration instrument, privileged entry administration, and so on.
CIO Center East: What are among the objectives that Anadolu Efes has achieved by going by means of this digital transformation course of? How do you outline your digital place to begin and which steps are vital for a brewery group to attain digital progress?
I strongly consider that digital transformation ought to have a number of points, e.g., know-how, enterprise, finance, tradition and so on. So, to achieve an honest transformation, all of the points should be evaluated and dealt with in an in depth method. Or else, the outputs is not going to create the specified features or enhancements. We now have already skilled many enhancements, adjustments and features by implementing enterprise processes restructuring, democratization of the information and conversion of routine duties into software program robots — numerous advantages assist us to extend our competitiveness within the new world and its situations. A number of the advantages/features is perhaps enumerated as:
- With the assistance of digital picture applied sciences, representatives begin taking real-time photographs for the belongings akin to [beverage] coolers to measure fraud, deficiencies and take associated actions in a well timed method.
- Digitizing the e-commerce, buyer and order administration processes, bringing a recent breath to productization and time to market figures. Gross sales factors could rapidly entry and purchase the brand-new merchandise utilizing the digital platforms, in a ubiquitous method.
- It took 1 / 4 of the time to organize commonplace profitability experiences which might be vital for elevated agility and shortened response time for strategic choices.
CIO Center East: Are you able to give us an perception to your imaginative and prescient of what a digitized group is? What applied sciences are you utilizing to be able to have a digitized group and what are your considerations for supporting agility and resilience?
So, a brand new imaginative and prescient was born and owned by managers in any respect ranges: ‘Construct a world-class digital beer firm throughout all enterprise items and strategic enterprise companions’. In a while, we did kick-off a digital transformation program referred to as “Anadolu Efes Digital EXcellence Journey” (DEX) with the participation of the management crew and enterprise capabilities akin to HR, Logistics, Finance, Manufacturing, Authorized, and so on.
We created and enriched our DEX crew with individuals from a number of departments over the entire group. Though this crew takes the duty to construct the digital future, they want shut and robust help from all members of this group. As being small elements of a complete, we’re prepared collectively to spend our vitality, to share our ardour & love, to eradicate the obstacles and to construct the dream future, ‘All for one, one for all’. Our digital transformation has been began from Turkey and now spreading to all the opposite places of work we’re working world wide. There is no such thing as a doubt, this may fireplace the competitors out there and strengthen our place. Our digital transformation is greater than a know-how improve, it largely includes cultural transformation or change in approach of working and so on. That’s why communication performs a significant position in reaching our objectives.
CIO Center East: What could possibly be the following steps of the digitization we’ll see in 2022?
Firms are utilizing new applied sciences, such because the Web of Issues [IoT], superior robotics, synthetic intelligence, machine studying, massive knowledge & analytics, 5G cell processing, cloud platforms and edge computing to boost buyer and companion experiences to drive new efficiencies. Utilizing these applied sciences, we should ship tailor-made and sustainable providers (and merchandise) to leverage our ecosystem and solidify alternatives.
CIO Center East: As an government, how are you going to summarize your digital expectations inside a couple of sentences ?
I bear in mind, the primary time I talked with my colleagues in Anadolu Efes, I remarked with a couple of assertive phrases on the digital journey ready for us: “Associates, take your positions and fasten your seat belts: We are going to take our place among the many digital stars — stars that sparkle with a mixture of creativeness & know-how beautifying the digital experiences.”
I’d wish to share one other motto; “If not now, then when: Let’s plan, launch and develop — embrace the digital period collectively.”
