About Us | Treehugger

Who We Are

Native or natural? Hybrid or electrical? Paper or plastic or neither? Practically all choices right this moment have an effect on the surroundings, and determining which selections matter most frequently feels inconceivable. 

That’s why we made Treehugger, the one fashionable sustainability web site that provides recommendation, readability, and inspiration for each the eco-savvy and the green-living novice. With 2.6 million month-to-month customers, Treehugger is without doubt one of the world’s largest data websites devoted to driving sustainability mainstream.

Staying knowledgeable and making good selections is vital throughout this time of environmental change and alternative. However our practically 20-year-strong library of sustainability content material is right here to assist. Our articles can provide the confidence to buy a greater dishwasher, construct a inexperienced magnificence routine, or just study extra concerning the world round you.

We don’t care in case you’re simply beginning to BYO luggage or have been composting for many years, welcome to Treehugger. Sustainability for all.

Our Historical past

Treehugger was based by entrepreneur and eco-advocate Graham Hill in 2004. With a background in structure and design, Hill’s imaginative and prescient was for the positioning to function a automobile for driving sustainability mainstream – and to take action with a contemporary twist.

In 2007, TIME included Treehugger of their choice of “Prime 25 Blogs” and Nielsen On-line ranked Treehugger because the primary sustainability weblog. The small employees grew into a world group of consultants, and extra accolades adopted.

The positioning was acquired by Discovery Communications in 2007, and in 2012 Mom Nature Community (a part of the Narrative Content material Group) took over. In 2020, each Mom Nature Community and Treehugger have been acquired by Dotdash Meredith, the place they’re now one huge glad household.

In a 2004 submit concerning the standards Treehugger would use in deciding what to cowl, the group defined that the first objective of the positioning was to make it straightforward for shoppers to analysis and buy environmental but compelling services and products, in addition to to encourage company accountability. “TreeHugger’s criterion will evolve over time,” they wrote. “Our preliminary strategy can be free as we get our sea-legs.” 

We’ve grown quite a bit since then, and we’re regular on our ft. However the Treehugger mission stays true to these unique values, and we are going to proceed driving sustainability mainstream till the job is completed. 

Current Awards

Our Crew

Our Promise

It’s not at all times straightforward to discern dependable sustainability content material from articles which are agenda-driven or salesy. We try to chop by the noise, offering reliable content material that’s each authoritative and accessible. Every thing we publish on Treehugger is created with these core guarantees in thoughts: 

• Report with integrity. Relating to our content material, we’re dedicated to full transparency. Sponsored content material is clearly marked as such, and we disclose all potential conflicts of curiosity. We by no means settle for fee in alternate for editorial protection.
• By no means preach. Simply because we’re consultants doesn’t imply we’re self-righteous. We could also be peachy, however by no means preachy.
• Belief science. We’ll by no means be swayed by the newest scorching takes or political spin. The muse of our writing, enhancing, and fact-checking processes is rigorous scientific analysis—and we at all times cite our sources.
• Refuse greenwashing. Corporations spend billions of {dollars} a yr on advertising and know the ability of an eco-friendly spin, even when it’s misleading. We strategy company environmental claims with a wholesome dose of skepticism and refuse to play into deceptive narratives.
• Welcome everybody. Saving the planet isn’t a particular membership. At Treehugger, there aren’t any secret codewords or handshakes. This can be a place the place everybody ought to really feel comfy; the place everybody can ask, study, share, and be part of a world globe-loving group.

Moreover, we’re aligned with the Dotdash Meredith Content material Integrity Promise.

Editorial Tips

Our in-house editorial employees oversees each article on our web site. We’ve in depth finest follow tips together with particular person paperwork for content material integrity, sourcing, fact-checking, anti-bias evaluate, the Treehugger mission, and extra.

Experience

Our editors and writers are consultants of their matters, with years of data gleaned from the tutorial world, the skilled world, and the actual world too. We’ve superior levels, educate at universities, and have written for the world’s most revered publishers; we’ve designed buildings, studied science, lived zero waste, gone plant-based, and have even tried life with out shampoo. We’re passionate concerning the planet—we speak the speak and stroll the stroll. 

Sourcing and Citations

Not all sources of data are created equal, and we place the utmost significance on evaluating the sources we use to make sure that the knowledge we publish is dependable. Our writers and editors adhere to strict requirements for article sourcing. We depend on present and respected main sources, resembling skilled interviews, authorities organizations, {and professional} and educational establishments—and all information factors, information, and claims are backed up by at the very least one respected supply. A cornerstone of our reporting and sourcing is to think about typically ignored views from BIPOC, LGBTQ+, and girls.  

Stable sourcing is a pivotal think about Treehugger’s success as an authoritative and useful useful resource. Sources can be famous within the textual content and/or included in quotation format to supply the reader with full context.

Originality Coverage

Our objective at Treehugger is to supply unique, helpful, and unbiased content material. All data should be verified, correctly attributed, and will not infringe the copyright or anybody’s mental property rights. Any suggestion of plagiarism is investigated totally and is grounds for dismissal. We anticipate all contributors on the community to abide by all relevant legal guidelines, requirements, and accepted journalistic practices together with:

Synthetic Intelligence

At Treehugger we aspire to supply the best high quality content material produced by people, for people. It’s towards our tips to publish routinely generated content material utilizing AI (synthetic intelligence) writing instruments resembling ChatGPT.

Truth Checking

Our writers examine claims and ensure all data and information gathered for all articles. Articles are rigorously evaluated for accuracy, relevance, and timeliness—and totally reviewed by a employees editor. Moreover, articles are fact-checked by a member of our skilled fact-checking group. 

Integrity

We’re dedicated to the standard and trustworthiness of our content material and editorial processes. Our writers, editors, fact-checkers, illustrators, and photographers rigorously analysis and evaluate all content material on an ongoing foundation to make sure it’s updated, correct, and places the wants of our readers first. Every article encompasses a byline that features the title, a short description, and a hyperlink to extra data for every one who contributed to that piece. 

Accuracy and Corrections

The accuracy of our verified data and information articles is core to Treehugger. So too is our dedication to accountability to our readers and transparency about our accuracy and corrections practices.

Our wealthy library of “evergreen” academic content material is routinely up to date and fact-checked to make sure ongoing publication of correct, full, related, and up-to-date, helpful data. Following our rigorous and systematic updating and verification course of, articles in our content material library are date-stamped to point to readers that the knowledge is full and correct. Information articles typically cowl a definite occasion in time and aren’t a part of our routine replace course of.

At  Treehugger we’re dedicated to telling readers when an error has appeared, and to correcting it. Once we uncover a big error of truth we are going to right the article as rapidly as doable and append a correction observe. All corrections can be clearly labeled, dated, and embody details about what was corrected.

We welcome our readers’ participation in our ongoing dedication to accuracy and fact-checking. For those who consider now we have printed a factual error in any of our content material, please tell us and we are going to examine and take applicable corrective and/or updating measures. You may report a doable error by emailing us at [email protected] with “correction” within the topic line.

Independence and Impartiality Coverage

Treehugger is dedicated to impartial, neutral, truthful journalism. Our editorial content material will not be influenced by our advertisers. Each Dotdash Meredith employees member and contributor is held accountable to a excessive commonplace of honesty and transparency.

We preserve a strict separation between promoting and editorial content material. Our “Sponsored Content material” is labeled to clarify that such content material is offered by or on behalf of an advertiser or sponsor.

Consistent with our mission to supply helpful data that helps individuals discover solutions, remedy issues, and get impressed, we’re devoted to publishing unbiased, complete critiques of services and products. Our product and repair critiques are wholly impartial and based mostly on strong analysis and product testing. When readers go to “affiliate hyperlinks” inside our content material, Dotdash Meredith might obtain commissions from purchases, however we by no means obtain any compensation or consideration for the content material of our suggestions.

Dotdash Meredith writers and editors are prohibited from giving preferential remedy to any outdoors useful resource (firm, publication, video, affiliate, web site) based mostly on their relationship with the particular person or firm who authors or owns that useful resource.

All of our writers and editors are liable for disclosing any potential conflicts of curiosity—any relationship, monetary, or private, with any supply or useful resource that will compromise their potential to supply truthful and neutral data. As with many publishers, our writers and editors are typically supplied with complimentary services or products for evaluate functions. We’re clear and disclose when any useful services or products are offered to our editorial groups. Our editorial employees and editorial contributors should not solicit presents or providers for private functions.

Product Evaluations

In an effort to assist readers make the very best buy choices for themselves and the surroundings, we analysis and check a broad vary of merchandise to create curated lists of suggestions from writers with subject-matter experience in each product class we cowl. We consider merchandise based mostly on their environmental impression, effectiveness, ease of use, design, and performance. We additionally search for reliable third-party sustainability certifications. We do obtain an affiliate fee on some, however not all, of the merchandise that we advocate in case you resolve to click on by to the retailer web site and make a purchase order. Objects that we obtain fee on can be clearly marked as such. For extra data, see our full Product Evaluate Editorial Tips & Mission.

Information Archive

The Treehugger information archive is a group of our important information tales which are multiple yr outdated. Archived information articles supply background and context for important sustainability points and supply perception into the historical past of our protection. These articles are recognized by the information archive label, which is positioned instantly beneath the article byline and states, “This story is a part of Treehugger’s information archive.”

Annually, our editorial group determines which tales printed in the course of the earlier yr will develop into a part of our archive. The present archive incorporates information tales printed between August 2005 and June 2020. 

All archived information tales might be discovered within the Information Archive part.

About Dotdash Meredith

Treehugger is a part of the Dotdash Meredith publishing household.

Dotdash Meredith is the most important digital and print writer in America. From cellular to magazines, practically 200 million individuals belief us to assist them make choices, take motion, and discover inspiration. Dotdash Meredith’s over 50 iconic manufacturers embody PEOPLE, Higher Houses & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Residing and extra.

Supply: Comscore, October 2020 US

Senior Administration Crew

Be taught extra about the group behind Dotdash Meredith.

Contact Us

Do you might have one thing you’d prefer to tell us? Whether or not you might have a remark or an concept to share, we stay up for listening to from you: [email protected].

For press inquiries, electronic mail us at [email protected].

For corrections, please electronic mail us at [email protected] with “correction” within the topic line.

For those who would reasonably name us or ship us a letter, you’ll be able to attain us at 28 Liberty Road, seventh Ground, New York, NY 10005 | 212-204-4000.

You may also interact with us on our social media platforms:

Work With Us

Be a part of our crew of top-notch editors, designers, programmers, and others as we proceed to assist readers dwell a extra sustainable life day-after-day. View job openings.

Promote With Us

Treehugger gives the best worth to advertisers by a mix of scale, credibility, and intent. Considering promoting with us? Electronic mail us at [email protected]. 

Phrases of Service

Treehugger and its affiliated websites (the “Website”) are Dotdash Meredith manufacturers, owned and operated by Dotdash Media Inc. and its associates. Entry to and use of the Website is topic to our phrases of service (“Phrases of Service”). 

Learn our Phrases of Service. 

Privateness Coverage

We take on-line privateness severely and we respect the issues of our group of customers. We might gather data, together with private data, instantly from you in case you select to supply that data. As well as, while you entry the Website, we and our third-party companions might routinely gather sure details about you and your go to, together with private data, utilizing instruments resembling cookies, net beacons and different related applied sciences. We might use the knowledge gathered on the Website for numerous functions, together with responding to inquiries and to serve content material and gives to you based mostly in your pursuits and on-line actions.

Learn our full Privateness Coverage.