Perfumes e Companhia is the biggest fragrance retailer in Portugal, with 150 brick-and-mortar websites. However in the present day’s clients demand nice flexibility in how they discover and buy merchandise, whether or not in-store, at dwelling, or on a cell system.
So, the corporate embraced digital transformation in a giant manner. It has served them effectively by a world pandemic and provide chain challenges. Supporting a flawless buyer journey is on the coronary heart of every thing the corporate does.
“The aim is to create seamless experiences and make the shopper really feel comfy, no matter how they work together with us,” mentioned Diogo Caldeira Pinto, CIO of Perfumes e Companhia.
To do this, the corporate wanted a know-how basis that was safe, scalable, and future-proof. Within the on-line realm, for instance, the corporate was exploring new methods to work together throughout social media, whereas contending with large site visitors spikes on essential buying days like Black Friday and Cyber Monday. In-store, it wanted to allow seamless shifts from cell units to in-person experiences.
The corporate began with designing a brand new rewards app that will have interaction clients whereas additionally producing essential buyer knowledge. For this to be operational, a safe, highly effective WiFi answer was wanted in-store, which might trip on a strong community infrastructure.
“We already had a trusted IT accomplice that we may flip to: Cisco,” Caldeira Pinto mentioned. “All of our important infrastructure is predicated on Cisco Methods. With our ongoing concentrate on know-how and innovation, we made a big funding in our knowledge middle. We required scalable and versatile infrastructure, and we started there.”
For WiFi options, Perfumes e Companhia turned to Cisco Meraki, drawn to its strong safety, expanded management over the shopper community, and remote-management capabilities.
These Meraki options expanded to incorporate a big new success warehouse.
“We had a WiFi infrastructure there that would not deal with the capability we would have liked,” he mentioned, “and there was a battle between the entry factors. By putting in Cisco Meraki, we’ve been in a position to stabilize the entire infrastructure.”
After all, cybersecurity is paramount in any retail surroundings, whether or not digital or brick-and-mortar. One key to Perfumes e Companhia’s safety was Meraki’s segmentation answer, which prevents a possible breach from spreading to different networks or methods.
“In retail places, segmentation is important,” Caldeira Pinto mentioned. “We start with an open WiFi for purchasers’ WiFi-enabled units once they enter a retailer. We even have a number of hidden networks — for our employees’s utilization — operating all through the shop. This segmentation is essential for us so we will be certain that the app site visitors that comes from the shoppers is totally separate from the remainder of the infrastructure. This segmenting additionally provides a layer of safety to our WiFi infrastructure and operations.”
Because the pandemic highlighted; distant administration of IT methods is extra essential than ever. For safety, utilization spikes, or another concern that arises, Caldeira Pinto’s crew can reply from anyplace at any time.
“It’s additionally essential that we will centrally handle the infrastructure to determine potential issues and configure these resolutions remotely,” he mentioned. “All of that is managed by simply three IT employees members. From one dashboard, they will monitor safety and efficiency, whereas remotely resolving nearly any concern that arises.”
With a strong basis in place, Caldeira Pinto appears ahead to new improvements that may allow the corporate to satisfy challenges and evolving buyer calls for.
“Through the use of know-how to reconnect with the shopper earlier than they strategy us within the retailer,” Caldeira Pinto mentioned, “we’re being proactive and useful, relatively than reactive and unaware. Expertise helps us create our dream buyer journey.”
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