A Distinctive Funding Dealer and Search Device


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Magnifi Magnifi is an funding brokerage and search device that provides a novel technique of looking for new investments. Magnifi search works rather a lot like Google’s search engine, the place you possibly can kind in an funding concept in pure language. Then Magnifi hunts down essentially the most related outcomes. You can even open an account and purchase investments by way of Magnifi. Or take your analysis to your house brokerage to purchase your investments there.

Commissions & Charges – 8

Buyer Service – 5

Ease of Use – 10

Instruments & Assets – 8

Funding Choices – 9

Assets – 6



Magnifi is a novel funding search device that helps you seek for shares and funds utilizing easy phrases. Particular person traders and funding advisors alike might discover Magnifi useful when researching new funding concepts. You can even open an funding account straight with Mangifi to handle your investments underneath the identical login.

What Is Magnifi?

Magnifi logoMagnifi is a web based funding platform with three most important options. First is a search engine that helps you discover shares and funds utilizing pure language. Second is an funding brokerage service the place you should purchase and maintain investments straight with Magnifi. And third, it affords managed portfolios, with Magnifi’s managers selecting investments for you round a selected theme.

The service focuses on its novel strategy to looking for investments. For instance, you may kind in one thing like “agriculture ETF.” The search engine produces an inventory of potential agriculture ETF investments. It exhibits high-level monetary particulars about these investments and mannequin portfolios containing agriculture. It additionally affords options for comparable searches. And you should purchase the asset in Magnifi or use the knowledge to do extra analysis at your most well-liked brokerage.

What Does It Supply?

Magnifi works as an funding analysis device, funding brokerage and funding supervisor. Any investor can use the funding search engine free, which can be a useful complement to your funding analysis technique.

Magnifi Search Results for Solar Power Funds
A seek for “Photo voltaic Energy Funds” yields dozens of outcomes.Magnifi turned my search into an inventory of “thematic funds with publicity to photo voltaic power.”

The analysis device is free for particular person inventors. Professionals and people with superior wants might wish to improve to the premium model. The premium improve requires a $500 monthly subscription price.

Magnifi is not a strong monetary platform designed for managing your complete funding portfolio. It is best used along with different funding accounts.

Major Magnifi Options

  • Funding search: Entrance and middle is the straightforward to make use of funding search engine. Seek for a sort of firm or fund utilizing pure language. Then Magnifi figures out what you imply. The Premium subscription, designed for monetary advisors, prices $500 monthly.
  • Brokerage account: Magnifi customers can join a brokerage account with out charges charged straight by Magnifi, although the custodian might cost exercise charges. If you have already got an exterior brokerage account, you might be able to sync your account and handle your portfolio by way of Magnifi.
  • Managed portfolios: When you purchase into any of Magnifi’s actively managed portfolios, you pay a 0.23% annual price. It is a affordable price for an actively managed portfolio however greater than you’ll pay for a low-cost passive index fund.
  • Advisor options: Monetary advisors {and professional} portfolio managers can use Magnifi to create customized shopper portfolios managed by way of connections with main custodians.

How Does Magnifi Work?

The funding search instruments mean you can seek for investments by theme, class or kind. As soon as you have picked an funding you want, you possibly can add it to a buying cart to buy it.

Magnifi Search Results for Cryptocurrencies
Search outcomes for cryptocurrency-related investments from Magnifi

It is vital to notice that Magnifi has a relationship with sure funding firms. It earns a income share when sending Magnifi shoppers to speculate. It is a battle of curiosity, although Magnifi is clear about these relationships. For instance, the ARK Make investments fund above is listed as a sponsored fund.

Magnifi Shopping Cart Tool
The buying cart device permits you to examine and purchase investments.

When you add investments to your cart, examine them and determine which to purchase. Magnifi would not offer you a ton of element on every funding with the free account. But it surely provides you adequate to assist information your choices and make it easier to slim down the perfect choices round a specific theme.

Magnfi Shows Details About Each Investment
A screenshot of funding particulars for an ETF on the Magnfi platform

With an account held at Magnifi, you should purchase investments proper there. Or in the event you hook up with an exterior brokerage account, you might be able to make purchases by way of Magnifi as a substitute of leaping over to your brokerage to enter the commerce.

Who Is Magnifi Finest For?

The free model of Magnifi is beneficial for almost any investor. When you’re in search of a inventory screener that is simple to make use of and works extra like Google than a standard funding device, you may probably take pleasure in including Magnifi to your toolbox. With no value, there’s virtually nothing to lose looking for investments by theme at Magnifi.

Magnifi Premium is costly at $500 monthly. That makes it appropriate for skilled funding advisors, funding companies, household places of work and full-time traders. However most particular person traders will not wish to spend that a lot on any funding device.

Charges & Limits

The fundamental account at Magnifi is free. The custodian, Apex Clearing, fees charges for sure actions in a Magnifi brokerage account. And Premium customers pay the month-to-month subscription price.

Magnifi Premium prices $500 monthly. This worth level is clearly geared towards skilled advisors and asset managers.

When you choose to put money into Magnifi managed portfolios, you pay a 0.23% annual price. Magnifi mechanically deducts this out of your account. That is roughly in keeping with low-cost robo advisor accounts elsewhere. But it surely’s greater than you’ll straight pay for a low-cost fund.

How Do I Open an Account?

Opening an account at Magnifi is a fast and simple course of. It took me lower than 5 minutes to finish the straightforward kinds.

Magnifi's Signup Form
The signup type at Magnifi

You should use the search instruments immediately once you’re executed creating your account. However after finishing the total software for a brokerage account, you need to look ahead to a guide account assessment earlier than you possibly can start investing.

How’s the Buyer Service?

Customer support is on the market solely by way of electronic mail. And responses aren’t prompt. Additionally, assist assets on the positioning are minimal. So Magnifi is finest for customers who’re considerably accustomed to on-line investing and may do most of their investing utilizing self-service instruments.

Is Magnifi Secure?

Magnifi makes use of commonplace web site safety for investments. You should not fear an excessive amount of about safety in the event you hold your username and password protected and comply with good on-line safety habits.

The corporate behind Magnifi is a registered broker-dealer in compliance with SEC rules. Apex Clearing, the agency behind Magnifi brokerage accounts, is effectively reputed and common with digital brokerages.

General, you’re as protected with Magnifi as with all on-line brokerage.


Free funding analysis device: The principle funding search instruments are free for particular person traders.

Monetary advising assets: Monetary advisors can create custom-made portfolios and handle accounts by way of a number of outdoors brokerages.

Handle exterior investments: Traders can hook up with exterior brokerage accounts for portfolio evaluation and funding administration.


Minimal assist assets: There’s not plenty of data on the positioning about pricing or assist with utilizing its instruments and methods. You are largely by yourself to determine issues out.

Income share agreements: Magnifi receives compensation from sure funds for sending buyer {dollars} their approach. And we typically suggest traders keep away from this battle of curiosity when selecting a monetary advisor.

Finest Options

  • Morningstar: Morningstar Premium affords members entry to in-depth evaluation on just about all U.S. funding funds. It is a strong useful resource for researching potential investments and maintaining with what is going on on in your portfolio.
  • Motley Idiot: Motley Idiot is a inventory advice service the place human funding professionals choose shares that will help you construct a really perfect portfolio.
  • Zack’s Funding Analysis: Zack’s is a big funding evaluation service. You could already know Zack’s rankings and reviews out of your present brokerage account. Zack’s and Zack’s Premium accounts make it easier to display and analysis shares with extra depth.
  • Inventory Rover: Inventory Rover is a sturdy inventory screening and comparability device that features entry to analysis reviews and detailed evaluation on shares, funds and your total portfolio.
  • Atom Finance: Atom Finance is an funding analysis platform designed for lively traders. It contains screeners, investor paperwork and shows, portfolio monitoring and instruments for detailed monetary evaluation.

Backside line — Is It Value It?

With zero value to get began, there is no hurt signing up for a primary account at Magnifi to offer it a attempt. You can discover it is your new favourite funding device. The upgraded Magnifi Premium could also be value consideration for advisors and professionals however it is not proper for most people.

When you’re inquisitive about how the inventory screener works, join with Magnifi at no cost and examine your favourite funding themes.


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