Thursday December 4, 2025
In terms of the visible aspect of Hostinger’s model, Saimonas Mureika is considered one of our go-to folks. Throughout greater than 5 years he’s been with the corporate, he’s carried out all of it – from designing Halloween-themed Meta marketing campaign advert banners to pitching logos for flagship merchandise, like Kodee. As a Graphic Design Group Lead, Saimonas makes positive that Hostinger’s design clicks, helps obtain our objectives, and displays who we’re. I used to be curious to learn the way creatives like Saimonas are faring and what development alternatives they discover in a tech-driven atmosphere, resembling Hostinger’s.
It’s been greater than 5 years because you’ve been designing for Hostinger. Do you bear in mind your very first severe challenge or job?
I bear in mind it very nicely. I joined in October – proper earlier than Halloween. So, proper after onboarding, I needed to get myself into the “trick or deal with” temper. The duty was to design visuals for Meta’s advert marketing campaign to advertise 000webhost, considered one of our product on the time. These had been actually enjoyable to work on, as we had been adapting visuals to totally different areas. For instance, Mexico obtained Santa Muerte-themed banners.
A lot has modified since that point, hasn’t it? Now you’re the Graphic Design Group Lead. How has your position inside the firm developed?
I joined as a mid-level designer and at first was engaged on smaller-scope campaigns or design requests from totally different advertising and marketing groups. The scope has grown considerably as Hostinger has grown, and my expertise, abilities, and information grew alongside it. I naturally began participating in additional complicated advertising and marketing initiatives, together with the largest sale campaigns of the yr and product adverts. In these, the position of a designer is not only to offer visuals, however to contribute to cross-team alignment, talk, and collaborate. That development took me to the senior design place, which required much more cross-team collaborations, in addition to supporting and guiding junior and mid-level designers. Now as Group Lead, I’m overseeing the graphic design workforce whereas nonetheless contributing to main initiatives.
Do you’re feeling such as you’ve grown rather a lot? What does development imply to you as a designer?
For me, development correlates with studying stuff you don’t know or doing what you haven’t carried out earlier than. In design, it means testing out new concepts and instruments, trying to find new views and visible expressions that successfully talk particular messages. As a pacesetter, it means taking over tougher initiatives and getting into unfamiliar territory. One such current expertise was becoming a member of the advertising and marketing workforce accountable for launching an AI-powered, no-code platform for constructing internet apps and web sites – Hostinger Horizons. It pushed me to develop in areas like communication, cross-functional challenge workforce management, challenge and timelines administration.
Whereas rising as knowledgeable, you additionally had an opportunity to witness the evolution of Hostinger. From a designer’s perspective – how did the corporate’s model and visible communication change all through these years?
Again once I began, all we had was a brand and a HEX code of a main shade. As we speak, now we have a visible identification that our opponents are copying. The evolution is excellent and is the results of the super work of all the present and former creatives in our firm.
One may think design as inherently reflective and contemplative work. However you emphasised communication and collaboration as important areas for development. How a lot of that does your every day work contain?
Rather a lot, in truth. Probably the most frequent and at all times ongoing collaboration is with our web site workforce designers. We coordinate with them to speak marketing campaign messages on our web sites. It’s a very powerful placement the place all advertising and marketing communications ultimately lead. My objective is to make sure that each promoting designers and web site designers have the identical advertising and marketing context and make design choices in step with it. We additionally continuously collaborate with the product design workforce – particularly when creating product-specific advertising and marketing campaigns. So, sure – communication is a giant a part of the sport.
There have to be some inventive variations between not solely totally different groups, but additionally inside your personal. How do you handle that?
I don’t assume it’s a giant problem. Now we have a model e-book that each designer should know and apply. It permits for consistency throughout totally different placements and platforms. After all, each designer has their very own strengths and visible expression. I attempt to embrace mine and adapt it to Hostinger’s wants, and I encourage my workforce to foster and broaden their very own.
Let’s discuss your largest achievements. What’s one inventive challenge or visible you’ve labored on at Hostinger that you simply’re most pleased with?
I believe I’d choose designing a brand for our AI assistant Kodee. It was actually bumpy however, ultimately, a rewarding challenge. Our workforce was short-handed on the time, so we determined to get assist from a contract designer. However we shortly realised that the method was getting sophisticated – we had been failing to gather and supply all of the context to somebody exterior, as a result of Kodee was beneath fast growth. We weren’t reaching the specified outcome. So, we determined to get begin recent and do it internally. I took possession of the challenge.
However brand design is hard – typically you could find the answer that works in just some iterations and typically it takes lots of of sketches to search out one thing attention-grabbing and authentic. With the Kodee brand, the latter was the case. I designed many alternative sketches however none of them was adequate. The deadline was approaching, and so was my trip, which I’d deliberate for half a yr. I used to be wired. It wasn’t simple to confess that I didn’t but have an answer and to speak that to stakeholders. However with a suggestion from my workforce lead on the time, I did. I went on trip, obtained again, and it took me a single day to design a brand which we now use throughout totally different placements of Hostinger merchandise and advertising and marketing supplies.
That’s how this considerably sophisticated challenge taught me you could at all times regulate the deadline for a greater outcome. It additionally proved as soon as once more that taking a break and stepping away for a bit can result in a greater consequence.
How do you recharge your creativity exterior of labor?
Simply easy breaks from design and inventive routines, like being open air or doing one thing bodily like altering my automotive’s oil, repainting the storage door, doing a little yard work with a shovel. Actions that assist me cease desirous about design utterly. After I come again from it, I’ve a recent perspective.
I additionally get pleasure from going to specialised conferences like OFF, Awwwards or Adobe MAX to really feel the heart beat of what’s taking place within the inventive trade and see what different creators and companies are engaged on. It’s the other of escaping the sphere, however it helps me keep impressed and sustain with the newest developments.
Considered one of my hobbies is mannequin constructing, the sort the place you must minimize up components by hand, then sand, paint and glue them collectively. A single challenge can take me over a yr to complete, however I find it irresistible.I believe if I weren’t a graphic designer, I might in all probability need to be an industrial designer or engineer, designing or establishing components for automobiles, bikes, or bicycles.
So, what’s subsequent to your workforce? Are you continue to searching for additions?
Sure, we’re at the moment searching for a senior designer – based mostly in Europe, ideally in Lithuania – to strengthen the workforce. Proper now, we’re six plus one designer who’s on maternity depart. Now we have folks from Indonesia, Poland, Ukraine, Lithuania – so actually a world workforce. So if anybody studying this suits the profile and is searching for thrilling initiatives, a enjoyable atmosphere, and loads of room to develop, we’d like to hear from you!
Monika is the Employer Branding Supervisor at Hostinger, the place she enjoys uncovering the distinctive tales inside every worker. With a love for books and writing, she brings worker experiences to life, sharing them in a means that displays the corporate’s rules and tradition.
