Darren Moffatt is the founder and Chief Nerd at Nerdsofbusiness.com and the Host of The Nerds of Enterprise Podcast. An award-winning entrepreneur with a confirmed observe report of on-line success, he’s an insightful digital strategist, an in-demand speaker at enterprise occasions on the subject of on-line advertising and digital disruption, and usually options within the media. He’s a acknowledged chief in each the monetary providers and digital advertising industries, and over a interval of twenty years has helped tons of of companies develop. He launched his first start-up in 2006, and Seniors First stays at this time the most important reverse mortgage dealer in Australia and has originated in extra of three,000 loans. In 2012 Darren co-founded a tech start-up ‘Fb for Neighbours’ known as Housenet. The social networking website was later awarded as one of many high 100 Improvements in Australia within the Good 100 Index. Since 2014 Darren has been Director of Digital Technique & Content material at 5-star digital advertising and search engine optimisation company, Webbuzz.
At this time, Darren joins us to share his experience within the discipline of promoting, gross sales, and lead era. We take a look at areas of focus when attempting to enhance gross sales, get some recommendation on making a superb pitch, and study methods through which enterprise homeowners might battle with advertising and gross sales. We talk about the gross sales funnel, what crucial step could also be, and how you can acquire an edge within the consideration stage. We additionally discuss lead era in small companies, having a number of types going without delay, and the way it differs in b2b vs b2c.
“You’ve actually obtained to be targeted on the issue you’re fixing on your goal market.” – Darren Moffatt
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This week on SmallBizChat Podcast:
- What’s an “elevator pitch”?
- Holding empathy and humanity in your strategy
- The significance of non-public connection
- Ideas for lead era
- The benefit of retargeting advertisements
- Why B2B advertising has the next threshold of belief
- Understanding and monitoring associated knowledge
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