On the lookout for the very best octane methods to market your new enterprise?
Right here, we’ve collected what we expect are the highest 10 greatest methods to market a enterprise in at present’s world — these work for each sort of enterprise in any trade.
They’ll assist you construct model consciousness, generate leads, and make gross sales.
Earlier than we get into that, although, let’s speak about why it is best to all the time begin with a gross sales funnel (and introduce one thing we name “The Dream 100”).
Why You Ought to All the time Begin With a Gross sales Funnel
Mapping out your gross sales funnel is floor zero for advertising and marketing what you are promoting.
Earlier than you get into the nitty gritty of influencers you wish to work with, advertisements you wish to run, and sponsorships you wish to snag, its vital to know what you’ll do when these individuals go to your web site.
That’s the place your gross sales funnel is available in.
A gross sales funnel is only a sequence of pages which might be constructed to convert individuals from site visitors into leads or from leads into prospects.
It’s totally different out of your typical web site — take a look at the video beneath.
The place an internet site typically behaves extra like a brick wall that retains individuals from taking motion…
… a gross sales funnel is a door that leads solely to 1 particular motion — and has a better conversion price due to its single-minded focus.
So… how do you construct a gross sales funnel?
We’ve created a 30-day problem the place we’ll stroll with you side-by-side and assist you do exactly that — you’ll construct your first gross sales funnel from scratch!
Click on beneath to dive in!
Leverage The Dream 100 Course of
You perceive what a gross sales funnel is. And that’s crucial for efficiently advertising and marketing what you are promoting.
However there’s one different concept we wish to focus on earlier than sharing our high 10 techniques.
We name it The Dream 100.
It’s a course of that any enterprise can use to construct model consciousness, generate leads, and make gross sales.
In reality, it’s the precise course of Russell Brunson has used to develop ClickFunnels to a enterprise value over $100 million (with none enterprise capital).
Take a look at the video beneath.
Right here’s the gist.
The individuals you wish to serve — your dream prospects — are already congregating in plenty of totally different locations on-line.
They’re listening to the identical podcasts, studying the identical blogs, signing up for a similar newsletters, and following the identical Instagram influencers.
What in case you might implant what you are promoting, your message, and your gives into these congregations?
That’d be tremendous beneficial, proper?
Heck ya!
Step one is to make a listing of 100 totally different locations — therefore the title, though it may very well be roughly than 100 — the place your dream prospects already congregate on-line.
Discover…
- 10+ high web sites & boards the place they spend time
- 15+ lively Fb teams
- 50+ influencers they comply with on social media
- 30+ podcasts they take heed to
- 40+ e-mail newsletters they learn
You might additionally goal YouTube Channels, blogs, and even magazines.
When you’ve acquired a listing, you possibly can both…
Work your manner in — This implies reaching out and constructing relationships with key individuals. It’ll embrace visitor running a blog, being a visitor on different individuals’s podcasts, and sending free merchandise to influencers for his or her overview.
Purchase your manner in — This implies you pay cash to insert your self into the dialog. That may very well be by means of commercials, sponsorships, or agreements with influencers.
That is the muse of your lead-gen technique as a result of it tells you the place your goal market is — and as soon as you understand the place they’re, you possibly can create a plan for inserting your self into the dialog.
As Russell Brunson explains…
“The core technique to know is that your dream prospects have already been congregated by your Dream 100. Should you deal with figuring out them and advertising and marketing to them, your dream prospects will begin flowing into your funnels sooner than by the rest you might do.”
To study extra concerning the Dream 100, choose up your free copy of Russell’s bestselling e book, Site visitors Secrets and techniques, by clicking on this hyperlink.
You should utilize this Dream 100 course of whatever the techniques you resolve to make the most of beneath — simply select your techniques after which comply with the Dream 100 course of. It’s the yellow brick street to success.
Model Consciousness
First, let’s speak about model consciousness. These are confirmed advertising and marketing methods that may assist you garner consciousness amongst your goal market.
1. Search Engine Optimization (search engine optimization)
What’s one thing that your goal market searches for on Google?
Should you promote trainers, then your goal market possible searches for issues like “greatest trainers” or “trainers with out shin ache”.
In reality, yow will discover out precisely what your goal market is typing into Google by utilizing a software like Ubersuggest.
Simply sort in a key phrase to learn the way a lot month-to-month search quantity it has in Google.
Wouldn’t or not it’s good if these individuals have been ending up on your web site?
Nicely, that’s what search engine optimization is all about — optimizing your web site to rank on web page one for particular high-value key phrases.
For instance, I’ve been working with a SaaS firm referred to as REISift for a couple of yr now. Once we began working collectively, they’d completely no search engine optimization site visitors in any way.
Over the past yr, we’ve been publishing one to 2 weblog posts monthly concentrating on key phrases that their goal market (actual property traders) sort into Google.
And now they’re driving 2,000 visits monthly by means of Google!
Cool, proper?
That’s the ability of search engine optimization.
It will increase model consciousness, drives site visitors, and even helps to generate leads.
So… how do you do it?
We’re not going to enter depth about that right here. However test our information on search engine optimization over right here to get a primer.
2. Sponsorships
Ever been interrupted by advertisements when listening to your favourite podcast?
How about when studying your favourite e-mail publication?
Nicely, these advertisements are paid slots.
And you’ll e book these tons for your enterprise — that’s a good way to construct model consciousness.
The bottom line is discovering podcasts or newsletters that particularly serve your goal market.
The extra niche-specific it’s to your dream prospects, the higher.
For instance, I not too long ago ran sponsorships in a publication to a digital product I created for freelance writers. Right here’s the product…
And the place did I sponsor that product?
In a publication for freelance writers, after all! Particularly, one referred to as Funds For Writers…
The sponsorship value me $200 for 3 slots and I made about 20 gross sales. My product value $47 so meaning I made about $740 after the price of the sponsorship.
Not dangerous, eh?
Extra importantly, I elevated model consciousness for my freelance writing teaching and programs.
Sponsorships are nice for constructing model consciousness however they will also be used to generate leads and gross sales in case you do them appropriately.
3. Public Relations
PR is a means of constructing relationships with journalists, bloggers, and different influencers in your trade to get them to speak about your model.
(The “work your manner in” a part of the Dream 100 course of works very well for this)
It’s type of like getting free promoting.
Right here’s an instance of a title that does nicely on many websites for PR efforts…
There are loads of alternative ways to barter natural placements in blogs and media shops that your goal market pays consideration to.
Listed below are some concepts…
- Rent a PR Professional — You’ll be able to rent a PR company that will help you with this course of. They’ll assist you get placements, however it may possibly get costly shortly.
- Construct Relationships — When you’ve got a small price range or wish to avoid wasting cash, you can too attain out to journalists, blogs, and influencers immediately and attempt to construct relationships with them. This can typically lead to natural placements. Use the Dream 100 course of!
- Write — An alternative choice is solely to pitch your visitor posts to blogs the place you need publicity. They’ll often allow you to embrace a point out of your model or product within the article or a minimum of in your bio.
- Visitor — Or you possibly can supply your self as a visitor on podcasts that your goal market listens to. They’ll often allow you to promote what you are promoting on the finish of the episode earlier than signing off.
These are all nice methods to get your model in entrance of a brand new viewers with out spending tons of cash.
And bear in mind, the purpose right here is to extend model consciousness. So, even in case you don’t get any gross sales or leads out of your PR efforts, it’s nonetheless value it.
4. Influencer Advertising
Influencers have an viewers of individuals inside your goal market.
Not solely that, however that viewers attentively listens to what the influencer has to say.
The worth of getting that influencer, then, to suggest or promote your merchandise is clear.
Right here’s an instance…
It’s just like PR however with a deal with social media.
For instance, let’s say you’ve a product that helps individuals lower your expenses on their groceries. You might attain out to an influencer who talks about budgeting and see in the event that they’d be considering reviewing your product on their YouTube channel or Instagram account.
The important thing with influencer advertising and marketing is to be sure to’re reaching out to influencers who’ve an viewers that’s related to what you are promoting.
In any other case, you’re simply losing your time (and cash).
Lead Technology
Now we’re going to speak about advertising and marketing techniques that may assist you generate leads (i.e. develop your e-mail checklist).
In at present’s world, the e-mail checklist is the lifeblood of what you are promoting.
It’s the place you’ll construct rapport, create buyer relationships, and make gross sales.
Right here’s how one can develop your e-mail checklist.
5. Lead Magnets
A lead magnet is an opt-in supply that you just give away in trade for an e-mail handle.
It’s a chunk of content material — PDF, e-book, audio clip, video course, and so forth. — that gives worth to your goal market and entices them to join your e-mail checklist.
For instance, in case you have been within the enterprise of serving to individuals lower your expenses on their groceries, you might create a lead magnet that reveals them learn how to do exactly that.
Or, in case you have been within the enterprise of serving to individuals get out of debt, you might create a lead magnet that reveals them learn how to create a price range.
You get the thought.
Right here’s an instance of a lead magnet…
The important thing with lead magnets is to verify they’re prime quality and ship on their promise.
Should you create one thing that’s really beneficial and helpful, individuals might be more than pleased to join your e-mail checklist.
And after getting their e-mail handle, you can begin constructing a relationship with them and ultimately promote them your services or products.
6. Ads
How are you going to get individuals to join your lead magnet?
Nicely, you should utilize a number of the concepts listed within the model consciousness part (reminiscent of search engine optimization and public relations).
However you can too run commercials.
For instance, you might run a Fb advert that factors to your lead magnet opt-in web page.
Or you might run a Google AdWords marketing campaign and goal key phrases associated to your lead magnet.
The important thing with advertisements, nonetheless, is to be sure to’re concentrating on the fitting individuals.
You don’t wish to waste your cash on advertisements which might be proven to individuals who have little interest in what you’re promoting.
That’s why it’s vital to make use of concentrating on choices like demographics, pursuits, and behaviors when establishing your advert campaigns.
By doing so, you possibly can ensure that your advertisements are solely being proven to people who find themselves prone to be considering your services or products.
7. Webinars
Webinars are a good way to generate leads.
In reality, it’s one among our all-time favourite lead gen techniques right here at ClickFunnels. It’s how Russell created buzz for our enterprise!
They’re primarily on-line seminars or workshops that you should utilize to coach your goal market on a selected matter.
And, on the finish of the webinar, you possibly can even supply a services or products that you just’d prefer to promote.
This implies you possibly can generate leads on the entrance finish (throughout registration) and make gross sales on the again finish (on the finish of the presentation).
Take a look at our information over right here to construct a webinar funnel!
Gross sales
Lastly, we’re going to share three of one of the best techniques for making gross sales.
Right here they’re.
8. Tripwire Funnels
A tripwire funnel is a sort of gross sales funnel that’s nice for making gross sales. It begins with a low-level supply after which promotes a one-time supply with a heavy low cost as soon as the individual has already entered their transport and fee info.
Let’s check out a top level view of the Tripwire Funnel…
Listed below are some extra particulars with examples of every web page…
Two-Step Gross sales Web page — First, guests arrive on the gross sales web page. This web page gives such a no brainer deal that your goal market can’t presumably resist. It’s type of like a lead magnet besides you’re providing it for a small sum of money, often anyplace from $1 to $50 (relying in your trade and goal market). This web page requires individuals to enter their transport and fee info to proceed by means of the funnel.
OTO Web page — Subsequent, guests go to the One-Time Supply Web page. This web page gives the factor that you just’re really making an attempt to promote. It’s a bit dearer than the factor you supplied on the primary web page however closely discounted and with some robust FOMO because it’s a one-time supply. The standard friction of inputting transport and fee info is already taken care of (that’s the place most individuals abandon their procuring cart) and so the OTO Web page often converts at a surprisingly excessive price.
— That is your receipt and/or thanks web page.
Tripwire Funnels do very well for changing chilly site visitors into prospects or for getting heat leads who’ve by no means bought earlier than to lastly take the leap.
If this sounds just like the ticket, you possibly can obtain your first Tripwire Template over right here totally free — then you possibly can customise it utilizing ClickFunnels’ software program.
9. Cleaning soap Opera Sequence
Earlier we shared some advertising and marketing techniques for constructing your e-mail checklist.
However… when you’ve acquired individuals in your checklist, when you’ve delivered the lead magnet… then what?
The subsequent step is to try to promote these individuals one among your main merchandise utilizing a sequence of emails.
We’ve lovingly dubbed this technique the “cleaning soap opera sequence”.
As a result of, like a cleaning soap opera, the emails information the customer irresistibly from one “episode” (e-mail) to the subsequent… and ultimately to purchasing your merchandise/providers.
Right here’s an amazing breakdown of how this e-mail sequence works from Ryan Wegner…
The cleaning soap opera sequence mainly consists of 5 emails despatched over 5 days (one a day).
You set the stage, create excessive drama, share your epiphany, focus on hidden advantages, after which use urgency to push the lead over the fence.
If you need a extra detailed rationalization of how this works, get a free copy of Russell Brunson’s bestselling e book, DotCom Secrets and techniques ← simply pay transport.
10. Seinfeld Emails
As soon as somebody has completed going by means of a cleaning soap opera sequence… what’s subsequent?
Whether or not they purchase or not, you shouldn’t cease emailing them.
In spite of everything, simply because somebody didn’t purchase 5 days after they signed up on your e-mail checklist definitely doesn’t imply they’ll by no means purchase.
49% of companies say that almost all of their leads require “lengthy cycle” nurturing, in accordance with Ascend2.
So it’s value your time to maintain emailing individuals who’ve purchased earlier than… and individuals who’ve by no means purchased.
However… what do you ship?
Every day Seinfeld emails — take a look at the video beneath!
Mainly, Seinfeld emails are simply every day emails that catch the recipient’s consideration, inform a narrative, and make a suggestion related to the story that was advised.
These might be paid gives or free gives — there needs to be a wholesome mixture of each.
Now you could be nervous about emailing daily, however you might use the identical technique and e-mail just some occasions per week and even as soon as per week.
The vital factor is to remain involved along with your whole checklist — to proceed constructing authority, and to proceed making them gives.
When you get within the behavior, writing these emails ought to simply take quarter-hour or so each morning — you should utilize the hook-story-offer format to write down them…
- Hook — Get the recipient’s consideration with a curiosity-inducing topic line.
- Story — Inform a compelling and attention-grabbing story.
- Supply — Supply a services or products that’s associated to the story you advised.
Right here’s an instance…
Russell Brunson (and plenty of different on-line entrepreneurs) have discovered that you may make about $1 per subscriber monthly… and that quantity will increase whenever you e-mail extra typically.
Seinfeld emails are a good way to nurture your leads, construct belief, and maintain your e-mail checklist actively shopping for.
You’ll be able to study extra about Seinfeld emails in Russell Brunson’s bestselling e book, DotCom Secrets and techniques ← use that hyperlink to get it totally free.
Ultimate Ideas on Advertising Your Enterprise
There you’ve it — the highest 10 methods to market what you are promoting.
However there’s one last thought I wish to depart you with…
You don’t should do all of them!
In reality, it’s higher in case you deal with just some and do them very well.
Because the adage goes, much less is extra.
Click on the hyperlink beneath in case you’re prepared for the subsequent step — to construct your high-converting gross sales funnel that may profit from your advertising and marketing efforts!
