Danmark Music Group has acquired the operations of Secretly Noord, the Scandinavia-based digital distribution arm of impartial distributor Secretly Distribution.
As a part of the deal, Secretly Distribution is changing into an fairness companion in DANMARK.
Secretly Noord’s staff – together with ex-Phonofile workers Daggan Stamenkovic, Torny Gottberg and Jarle Savio — will turn out to be DANMARK’s Nordic staff, with places of work in Stockholm, Gothenburg and Oslo.
The Norwegian and Swedish labels supported by Secretly Noord will now have a brand new dwelling at DANMARK.
Based in 2005 by Dan Hougesen and Mark Wills, DANMARK is the most important impartial distributor primarily based in Scandinavia, servicing over 10,000 artist and labels worldwide.
Danmark has places of work and representatives in Denmark, Sweden, Norway, the UK, Germany, Spain, Italy and the US.
NoordRights AS was based in 2018 by Phonofile founder Erik Brataas and different ex-Phonofile shareholders and workers, together with Trond Tornes, Daggan Stamenkovic, Torny Gottberg and Trond Stian Evensen Førde.
Phonofile was the main impartial distribution platform within the Nordics for a decade, earlier than merging with Finetunes and ultimately being acquired by The Orchard in 2017.
Now, in keeping with DANMARK, “three of the strongest forces in Scandinavia turn out to be one as Secretly Noord (Secretly Distribution), key ex-Phonofile staff members, and DANMARK be a part of forces”.
“In a time the place the majors are shopping for inventive impartial distributors, we really feel it’s extra essential than ever to claim a devoted, robust, and genuinely impartial distribution service with unparalleled data of the impartial music scene.”
Daggan Stamenkovic
Daggan Stamenkovic, previously Secretly Noord / Phonofile, mentioned: “In a time the place the majors are shopping for inventive impartial distributors, we really feel it’s extra essential than ever to claim a devoted, robust, and genuinely impartial distribution service with unparalleled data of the impartial music scene.”
“United and buying and selling as DANMARK, we are going to show that whole transparency, expertise, and repair complemented by cutting-edge know-how is not only one thing indie labels and artists dream about.”
Mark Wills, DANMARK
Mark Wills, Co-Founder, DANMARK, mentioned: “United and buying and selling as DANMARK, we are going to show that whole transparency, expertise, and repair complemented by cutting-edge know-how is not only one thing indie labels and artists dream about. It’s already right here.
“Our focus is on listening to our buyer’s particular wants and instantly reacting to the market, frequently bettering our companies, and making the label’s job as straightforward as potential.”
“It is vitally thrilling that Scandinavia now has one other true impartial distributor of scale.”
Darius Van Arman, Co-CEO, Secretly Distribution, mentioned: “Like Secretly Distribution, Danmark Music Group is dedicated to transparency and fostering true independence in every single place.
“It is vitally thrilling that Scandinavia now has one other true impartial distributor of scale.
“DANMARK’s know-how and staff are spectacular, and we’re assured that DANMARK will ship immense worth to the impartial neighborhood — particularly in Scandinavia — and allow its labels and artists to make larger cultural affect all through the world.” —Music Enterprise Worldwide
