Few issues are as useful to a enterprise as buyer evaluations. In spite of everything, if you realize what your clients take into consideration you or your product, you possibly can extra simply transfer in a path that meets your goal market’s desires and wishes.
Domo has a reasonably good concept as to what its clients take into consideration its platform thanks—partly, no less than—to TrustRadius, a company that compiles evaluations of software program options in order that enterprise leaders could make extra knowledgeable expertise buying selections.
However that’s not all TrustRadius does. It additionally doles out reviews-based awards each Could. And in 2022, these awards got here early and sometimes for Domo, which received throughout three key classes: Enterprise Intelligence, Embedded Enterprise Intelligence, and Information Discovery & Visualization.
How did Domo’s vp of buyer success, Robert Davy, take the information? I cornered him and discovered.
Q: I assume the plain first query is: What’s your preliminary response to Domo profitable so many awards of this nature?
A: Nicely, it’s extra validation of the platform and the way our clients are partaking with it. The awards are primarily based on suggestions from clients and the worth that they’re deriving from utilizing our platform, whether or not or not it’s for enterprise intelligence or interacting with their knowledge.
However most likely the most important factor we do is drive insights by making our clients’ knowledge actionable. To me, that’s not like a number of different BI instruments that I’ve seen. With Domo, you’re capable of combine, normalize, and rationalize hundreds of various knowledge sources—after which make intelligence out of that to drive good actions that propel their enterprise selections.
Q: Domo has actually put a number of time and vitality and focus into its embedded BI capabilities. What does being acknowledged for that say to you?
A: One of many large tendencies we’re seeing from our clients is that they’re altering the best way through which they work together with their clients by leveraging Domo’s embedded expertise (Domo In every single place). It permits them to take their buyer relationships to a brand new stage, and it creates a larger diploma of urgency and accountability for us to get that proper for them. In lots of circumstances, our clients are creating new alternatives to interact their clients.
For instance, considered one of our massive, world gaming companions is utilizing embedded analytics to attach and work together with hundreds of companions. That is key for 3 causes. First, the embedded expertise permits them to inject their model into the platform in order that it’s an extension of their firm. Second, it permits them to scale to a big associate group—and tens of hundreds of consumers past that. And eventually, they had been capable of ship the answer and not using a vital quantity of assets, that means a crew of simply 3-4 full-timers had been capable of convey the answer to life and handle it going ahead. That’s fairly superior when you think about the dimensions at which they function.
Q: Information discovery and visualization are extra conventional, par-for-the-course ways in which corporations leverage knowledge. However profitable on that entrance has bought to really feel good, too.
A: What it actually means is our clients are profitable and getting worth from our platform. It nearly doesn’t matter the place the info exists, whether or not it’s in a web based system or a knowledge middle in your desktop—or buried in a spot that makes it “darkish knowledge.” The truth that we will convey that knowledge to life and combine throughout a number of sources in order that clients can work together with it’s actually the important thing.
We’ve long-term buyer relationships, and a number of the preliminary deployments occur inside days or perhaps weeks, not months or years. As they see the worth of the preliminary use case, ideation often grows with our consulting groups, who’re centered on time to worth after which increasing the areas that Domo can drive worth for them.
We’ve one retail buyer that had a sequence of checklists for its retailer supervisor to evaluate and replace. The problem was they’d to enter totally different methods to search out the solutions and outcomes, then toggle again to the guidelines. What’s extra, aggregating these checklists was time consuming, after which outdated by the point they had been accomplished.
By bringing the info from these methods into Domo, they had been capable of create a knowledge app that supplied fast entry to their knowledge and close to real-time solutions to these guidelines objects. This enabled them to get extra visibility to their outcomes and perceive variance to their KPIs, proper from their cell machine.
Now, they’ll have interaction immediately with their clients and staff and drive a unique consequence for them. Having higher entry and visibility to their knowledge has actually impacted the efficiency of their enterprise in a constructive means.
Q: When you might have conversations with clients, otherwise you see most of these awards come Domo’s means, how does that play into how you intend, and the way you go about setting targets?
A: We’re at all times attempting to be taught from and combine suggestions. I feel one of many nice issues about Domo is that our clients are so fanatical concerning the platform. So, the awards are validation of the worth that they’re getting from it. In any other case, they wouldn’t be submitting nominations and evaluations.
For instance, considered one of our clients was simply sharing how they’re utilizing Domo In every single place to combine acquisitions. Give it some thought: You may have two separate corporations which are coming collectively and might want to combine methods, knowledge, and other people. Domo In every single place permits them to speed up the time between buying a brand new enterprise and the time to satisfy their workforce. They create the info into the Domo platform, mix it, after which really begin to talk with the workforce. The pace and agility organizations are gaining by leveraging our platform is fairly outstanding.
Internally, groups throughout the corporate are all centered on our clients and serving to them extract as a lot worth as they’ll from Domo. When it comes to targets internally, it isn’t about profitable awards; it’s about setting targets and priorities round time to worth for our clients after which serving to them with adoption. We take a look at the client journey and moments of fact that assist maximize worth and affect for his or her enterprise.
Be taught what number of of Domo’s greater than 2,000 clients are utilizing the award-winning platform to get forward and keep forward of their respective fields.
