Codie Sanchez stop her job on Wall Road and have become a serial entrepreneur and investor specializing in the area of interest of “boring companies”— automotive washes, laundromats, merchandising machines, and so on. She constructed a $30M portfolio of 25 of those companies that produce 8 figures in income.
Then she launched Contrarian Considering, a content material platform and consulting company specializing in serving to others do the identical. Her publication has 110K subscribers and constructed an viewers on TikTok of over 840K followers.
We requested her how she makes use of TikTok to develop her viewers and the ins and outs of the platform. In case you’re dipping your toes into the world of TikTok, Codie is the proper instance of how the platform can increase your model and your backside line.
TikTok Following Q&A with Codie Sanchez
Q: TikTok is the dominant social media platform for youth tradition. Why ought to entrepreneurs and small enterprise homeowners make the most of the platform?
A: Proximity to capital = pushed virality. What this implies is that each time a brand new platform comes on-line and receives quite a lot of funding, and press, they switch that viewers and {dollars} to creators. That’s how they develop. The corporate is in dash mode and as a substitute of utilizing advert spend on different platforms YOU the creators, corporations, and content material suppliers grow to be the product of their “advert spend” within the type of product updates and pushing of your content material.
Q: What works on TikTok and never on different platforms?
A: Tik Tok & Twitter don’t get alongside. I’ve discovered virtually the whole lot that works on TikTok works on Instagram, Fb, and even YouTube Shorts. However Twitter is the snarky, good, tech bro and TikTok is the ADHD, humorous, teenager. In case you write on Twitter such as you do on TikTok you’ll look dumb and should you write on TikTok such as you do on Twitter nobody will ever watch your movies.
In case you write on Twitter such as you do on TikTok you’ll look dumb and should you write on TikTok such as you do on Twitter nobody will ever watch your movies.
It’s a case research truly in methods to converse to totally different generations and pursuits. Which is an excellent skillset to have. Think about the way you’d converse to your buddy who’s a CEO of a Silicon Valley startup that loves Elon Musk, memes, and speaking about fundraising rounds. That’s Twitter. Then think about the way you’d discuss to your cousin who’s in highschool and thinks he needs to be an entrepreneur however doesn’t know something about it. That’s Tik Tok. Converse accordingly.
Q: What was your most profitable TikTok video, and why?
A: 19.5 million views. About a merchandising machine. Who would have thought? Why? Genuine–I’m in entrance of the particular merchandising machine, which proves it’s “actual.” The hook is killer, makes you need to hearken to extra. It’s controversial, with a bunch of feedback saying NO WAY! It particulars an concept individuals can relate to, need to do, and in addition perceive simply.
Q: How do you brainstorm content material concepts for TikTok?
A: You need to go viral on the web? Obsess on one factor, concepts. How do you get em? How do you execute on em? How do you make it so that you’re a content-making machine? That components is totally different for everybody. For me, it’s time and area. Concepts are like vegetation they want room to breathe and sunshine. So I do the whole lot I can to create that area.
Q: What’s one mistake you made early on utilizing TikTok?
A: Early on I attempted to development chase. I’m a 35-year-old girl who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok. Possibly that works for most individuals, however it’s uninteresting and never genuine to me.
I’m a 35-year-old girl who has been in finance all my life. I’ve one rule, I DO NOT dance on TikTok.
Q: How do you keep on prime of the most recent TikTok tendencies?
A: Be a shopper of the platform you need to dominate. I consider platforms like mistresses, each girl is totally different. Some need pink roses, some need journeys, some need to brainstorm, should you deal with each platform the identical they’ll depart you behind. It’s important to obsess on the distinctiveness of every platform with the intention to get them to like you. So the brief reply is, devour quite a lot of TikToks till you converse its love language.
Q: TikTok movies are consumed like potato chips, however the movies take for much longer to supply. How do you retain up with the fast demand for content material?
A: Create a potato chip-making manufacturing unit. Anybody on the web who’s going viral typically has a machine behind them finally. Don’t imagine the simplicity of movies or the influencers that say that they only bounce on and go dwell. Until you’ve got a course of and assist it’s rattling arduous. Exhausting is okay.
Anybody on the web who’s going viral typically has a machine behind them finally.
Q: You’ve grown a powerful group on TikTok. How do you retain them engaged?
A: We haven’t performed a great job of this on Tik Tok. The one factor we’ve actually performed persistently is give, give, give, give. Free content material 100x to everybody on a regular basis. That exhibits that we’re right here to do greater than promote them issues. We’re right here to develop collectively. To get wealthy collectively. To get good collectively. However the subsequent step is getting extra into the feedback.
Q: Your movies spotlight “boring companies” and the way they could be a worthwhile profession path. What’s the subsequent untapped “boring enterprise”?
A: Sooner or later, all small companies might be tech-enabled. Going ahead I don’t need to simply personal the laundromats and automotive washes. I need to personal the businesses that energy them. 10,000 boomers retire a day. 8-10% personal a enterprise. There are 2.4 million boring companies on the market. The issue is their children need to TikTok not take over a plumbing firm AND scaling SMBs is difficult. So, the answer I’m placing my cash into? Investing in picks and shovels.
We spend money on the startups that flip fax machine-using corporations into auto textual content when your service is finished corporations. We’ll personal corporations that take them from writing your bill on a sticky notice to auto-billing. These boring companies fascinate me.
Q: You’ve been profitable in numerous enterprise sectors. What does success appear like now?
A: Full autonomy. An empty calendar. A packed calendar of all attention-grabbing choices. The extra “needs” I’ve in my day and the much less “musts” the happier I’m. The happier all of us are actually. You discover as you get extra success, that the marginal improve in {dollars} isn’t what’s extra satisfying it’s the proper to say no to something wherever with out pause. That’s the freedom most individuals truly are trying to find, though they get it confused with internet price or earnings.
The extra “needs” I’ve in my day and the much less “musts” the happier I’m.
Q: What’s one factor an entrepreneur may do at the moment to develop their TikTok account?
A: Begin, commit, copy and repeat. Begin posting day by day, decide to persevering with for 1 yr, copy the greats in your business, and repeat however with your personal aptitude. In case you do these 4 issues on TikTok you’ll develop, interval. I’m pleased to inform you it’s not rocket science.
