When you’ve gotten a deal with on what’s an influencer, it’s time to consider how finest to leverage their expertise for enterprise. In the event you’re seeking to create dynamic advertising and marketing campaigns, having a tremendous influencer as a part of your efforts may also help. There are many nice platforms the place you should utilize influencer expertise in your advertising and marketing efforts, and we’ll undergo among the prime journey influencers you’ll be able to work with for this text.
What’s a Journey Influencer?
A journey influencer is somebody who travels to locations extensively and paperwork their adventures. Some select to write down blogs about their experiences or submit images and movies on platforms like Instagram and YouTube (or a mix thereof). They could additionally select to doc a distinct segment class, resembling luxurious journey, or deal with a selected area. They could additionally work on different platforms resembling Cameo (extra on what’s Cameo) to attach with followers.
The Journey Influencer Business in 2022
Journey influencers have grow to be a mainstay on this planet of social media and a most well-liked advertising and marketing associate throughout the journey trade. Relying on the journey locations, the hospitality, tourism boards, and tourism manufacturers have elevated working with journey influencers to achieve an natural following and create consciousness for journey locations.
Why You Ought to Contemplate Partnering with a Journey Influencer
Working with prime journey influencers can profit your advertising and marketing marketing campaign for the next causes:
- New audiences: Working with journey Instagram influencers and different platforms enable you to hook up with new audiences.
- Consciousness: Influencer advertising and marketing has steadily grow to be one of many prime methods to construct consciousness for companies
- Natural attain: By partnering with a journey influencer, you’ve natural attain to new networks reasonably than utilizing paid promoting
- Enhance gross sales: You’ll be able to acquire new leads and shut gross sales by partnering with journey influencers to supply unique offers for journey promotions.
- Belief: Audiences usually tend to belief the content material that comes from their favourite influencer versus commercials.
High Journey Influencers to Work Inside 2022
If you’re undecided which journey influencers to work with, we’ve put collectively a listing of among the prime influencers within the house and the social media channels they’re well-liked on to assist make the choice course of simpler.
1. Bucket Checklist Household
The Bucket Checklist Household is understood for his or her profitable Youtube channel specializing in household journey vlogs, resembling their experiences with eternally wandering as a household.
Area of interest: Household traveler content material
Major Social Media Channel: YouTube, @thebucketlistfamily
Followers: 1.39 million followers
2. Lauren Bullen
Lauren Bullen runs a journey Instagram account with an emphasis on wellness, and Elsa, her twin sister’s Instagram account, focuses on main a wholesome life-style.
Area of interest: Wellness journey adventures
Major Social Media Channel: Instagram, @gypsea_lust
Followers: 2m
3. Brian Skerry
Brian Skerry is a tremendous, world-renowned photographer for Nationwide Geographic that paperwork his tropical and ocean adventures on his Instagram feed for others to get pleasure from, together with locations world wide.
Area of interest: Marine images
Major Social Media Channel: Instagram, @brianskerry
Followers: 942k
4. Skilled Vagabond Journey Blogger
Run by Matthew Karsten, his weblog options journey journey and images since he loves visiting loopy locations. It paperwork his experiences, journey suggestions, in addition to scenic pictures from his many journeys.
Area of interest: Journey journey and digital nomad life-style
Major Social Media Channel: Instagram and YouTube, @expertvagabond
Followers: 140k followers on Instagram, 60k followers on YouTube
5. Fearless and Far
Fearless and Far is a prime journey YouTube influencer. His YouTube channel is targeted on journey, meals, and experiencing new cultures.
Area of interest: Epic journey journey
Major Social Media Channel: YouTube, @MikeCorey
Followers: 1.05 million
6. Atlas and Boots
Atlas and Boots was named a prime finest journey blogger and journey author. They extensively doc their journeys to unique locations, together with analysis and background on the locations coupled with panorama images.
Area of interest: Out of doors journey
Major Social Media Channel: Weblog on web site
Followers: 250k
7. The Poor Traveler Journey Weblog
In the event you’re searching for an influential traveler within the finances journey area of interest, The Poor Traveler could be an incredible place to begin. They’ve been featured in quite a few well-known publications for his or her budget-conscious method and free journey guides.
Area of interest: Funds journey
Major Social Media Channel: Fb, The Poor Traveler
Followers: 800k
8. Chris Burkard
Chris Burkard is a profitable journey influencer who can also be an expert photographer. Chris Burkard on showcasing breathtaking pure pictures from everywhere in the world, resembling an exquisite panorama, a tremendous seaside, and different beautiful places. His social media feed additionally contains life-style, surf, outside and extra for the locations he’s been to, resembling Costa Rica, Kazakhstan, and lots of others.
Area of interest: Life-style and nature images
Major Social Media Channel: Instagram, @chrisburkard
Followers: 3.8 million
9. Breathe Dream Go
Gradual journey is one other rising area of interest, and Breathe Dream Go. Their journey weblog is geared in the direction of creating aware journey guides for the journey fanatic. Breathedreamgo has labored with main journey manufacturers round her distinctive journey experiences round India in addition to different components of the world, resembling Canada and Asia, on social media platforms.
Area of interest: Gradual journey
Major Social Media Channel: Fb, breathedreamgo
Followers: 14k followers
10. Murad Osmann
Murad Osmann is arguably one of the crucial outstanding Instagram journey influencers on the market and instructions a big viewers. He began the well-known pattern of the ‘comply with me’ journey shot that went viral. His followers on Instagram vary within the tens of millions, and he’s recognized for his wonderful places and aesthetic sense. His content material took off as native manufacturers began approaching, and his feed now options among the most coveted motels.
Area of interest: Unique places coupled with a singular sense of images
Major Social Media Channel: Instagram @muradosmann
Followers: 3.5 million
11. Curb Free with Cory Lee
Curb Free with Cory Lee takes a unique method to journey running a blog in comparison with others on the checklist. Cory’s travels function his experiences of touring in a wheelchair and shining a lightweight on wheelchair-accessible journey for others. He has been featured on quite a few TV reveals and publications for his method to journey.
Area of interest: Touring in a wheelchair
Major Social Media Channel: Fb, curbfreewithcorylee
Followers: 28k
12. Angelica Blick
Angelica Blick is a journey blogger and profitable trend icon. As an Instagram journey influencer, she’s created a model round journey and breathtaking trend designs. Her feed options incredible pictures of the tropical world, trend shoots, model offers, and extra. She’s additionally the recipient of Veckorevyn weblog awards for her journey content material.
Area of interest: Trendy journey
Major Social Media Channel: Instagram, @angelicablick
Followers: 1.1. m
13. Jack Morris
Jack Morris is one other main journey blogger who has created an enormous following. His images are all about dreamy escapes to far-flung places and displaying the nice and cozy tradition of the locations he visits. He’s one of many largest journey bloggers and persistently rising his following.
Area of interest: Journey
Major Social Media Channel: Instagram, @jackmorris
Followers: 2.5 million
What Makes a Good Journey Influencer
In the event you’re undecided how one can establish the appropriate journey influencers in your model, listed here are some issues to bear in mind through the choice course of:
- Variety of followers: Take a look at the variety of followers they’ve and whether or not there’s constant progress
- Engagement: They may have giant followings, however how engaged are they? Take a look at the variety of views for movies, likes on Instagram, and feedback to get a way of engagement.
- Model ambassador and partnership: What sort of content material do they submit, and what manufacturers do they often work with? That provides you with a way of whether or not they may also help your advertising and marketing marketing campaign and their expertise.
- Content material: What kind of content material do you need to put ahead (e.g., journey posts on Instagram or experience-driven long-form content material), and is that appropriate with the journey influencers’ provide?
- Suggestions: It’s best to ask journey influencers you’re contemplating what sort of suggestions and metrics they’ve gotten with previous advertising and marketing campaigns and the way a partnership may benefit each of your manufacturers.
How one can Work with a Journey Influencer
There are a lot of methods that you would be able to get began and work with a journey influencer relying in your wants and finances:
- Contact the influencer straight via their Instagram web page utilizing the direct message function or contact data talked about of their bio
- You’ll be able to go away a touch upon their Instagram posts asking them to test their messages to make sure they see it
- Primarily based on the preliminary outreach response, you’ll be able to ask them about totally different packages or offers they provide and supply extra data on what you’re searching for and your timeline.
- As soon as the content material, deliverables, and timeline are permitted on each side, you’ll be able to draw up a contract outlining the dialogue and deliverables.
- You’ll be able to select to do check-ins at totally different time factors through the marketing campaign to make sure that issues are operating easily and have a debrief on the finish to know metrics and deliverables.
Who’s one of the best journey influencer in 2022?
The perfect journey influencer is Jack Morris @jackmorris. He presently has a big following on Instagram of two.5 million customers via an extremely profitable Instagram account that showcases his adventures across the globe.
Which journey influencer has essentially the most followers on Instagram?
The perfect Instagram journey influencers embrace content material creators resembling Murad Osmann @muradosmann, who has one of many largest followings on Instagram at 3.5 million customers and was named one of many prime journey influencers by publications resembling Forbes.
Picture: Depositphotos
