Age Up Well being has secured funding from the Alice Anderson Fund, LaunchVic’s $10 million VC fund for feminine entrepreneurs.
The fund presents as much as $300,000 in matched capital to early-stage startups.
Age Up, which launched in March 2020, offers house care packages to assist aged folks keep of their houses, taking the sector into the digital age. It counts Skalata Ventures amongst its backers.
Founder and CEO Grace Petherick was pushed by her private expertise and her personal grandparents, who didn’t need to find yourself in a nursing house, and had a nasty expertise with house care, to launch Age Up Well being. She was trekking the Himalayas along with her dad and mom when the concept took form and he or she referred to as her accomplice again in Melbourne they usually pooled their financial savings to bootstrap the enterprise.
Petherick mentioned she got down to revolutionise aged care with modern servicing and smarter tech-led options in a sector that’s remained largely unchanged for the previous century.
“I knew I may do higher. Fixing the business’s greatest ache factors with a very consumer-focussed outlook is central to what we do, after which utilizing accessible expertise to satisfy folks the place they’re at,” she mentioned.
“Our knowledge reveals even a few of our oldest shoppers use cellular and SMS communications, so conversational automation is a technique we’re reaching shoppers, who below conventional fashions have been left with out providers, or communications. We’re rethinking the entire mannequin to provide older folks what they deserve.”
Petherick mentioned they need to hold it easy, with a single payment and the identical assist folks for every go to. The choices vary from allied well being to dementia care and palliative well being, in addition to iPad training.
“We make it easier to form house care to go well with you and provide the flexibility to make modifications anytime,” she mentioned.
The Melbourne Enterprise College MBA graduate has labored in company, tourism and VIP providers in 5 nations and Age Up has seen her nominated as a finalist for the Telstra Enterprise Awards in addition to receiving a Metropolis of Melbourne Revolutionary Enterprise Grant.
LaunchVic CEO Dr Kate Cornick praised Age Up Well being as a Victorian startup on the rise.
“The Alice Anderson Fund was developed by LaunchVic to drive funding to women-led startups,” she mentioned.
“We’re actually thrilled to again founders like Grace who’re difficult typical pathways within the aged care business to construct a product that’s making a real impression.”
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