Bravado, Common Music Group’s merchandise and model administration firm, has introduced what it calls the “centralization” of each the Bravado and Epic Rights licensing rosters.
The brand new construction will see Epic Rights’ SVP World Licensing, Lisa Streff, oversee international licensing methods throughout each corporations.
Bravado and Epic’s centralized international roster contains the likes of AC/DC, Blackpink, David Bowie, Def Leppard, Weapons & Roses, Justin Bieber, KISS, Slipknot and The Weeknd, amongst others.
Common spent an undisclosed sum shopping for L.A-based Epic Rights in January 2019, which was built-in into its former rival Bravado as a subsidiary model. Epic Rights’ artist roster included KISS, AC/DC, Def Leppard, David Bowie, John Lennon, Britney Spears, and NSYNC, amongst others.
Subsequent to that deal, the co-founder of Epic Rights, music merch pioneer, Dell Furano, sadly handed away final 12 months, aged 71, after a battle with most cancers.
In response to an announcement issued at present (Could 17), Streff will now work carefully with the prevailing Bravado and Epic Rights retail and model administration groups and can report back to Jesper Poulsen, Basic Supervisor, Bravado.
The announcement follows final month’s information that Poulsen, Epic Rights’ co-founder, was being appointed Basic Supervisor of Bravado.
In November, Matt Younger, who left Warner’s WEA after 13 years in September, was employed as President of Bravado.
Streff joined Epic Rights in 2014 as SVP of Licensing.
Streff will proceed to spearhead the event of world merchandising licensing packages for Epic Rights’ artists whereas including the oversight of packages for Bravado’s shoppers, similar to The Rolling Stones, Again Sabbath, Intercourse Pistols, Run DMC, Beastie Boys, Spice Women, Avril Lavigne and plenty of extra.
In response to its monetary filings, Common Music Group generated €363 million ($429m) from ‘Merch and Different’ in 2021, up 45.4% year-on-year.
Throughout the 12 months of the earlier, and pandemic-hit, 12 months (calendar 2020), in response to firm filings, Common’s international ‘Merchandise + Different’ revenues fell by greater than a 3rd (-39.6%) on an natural foundation versus 2019. That represented a decline of over $200 million per 12 months.
In October 2020, Common parted methods with Bravado’s long-time CEO, Mat Vlasic, who had led the corporate since 2016.
“We’re persevering with to develop our international licensing and retail enterprise with a extra unified and complementary technique throughout each Bravado and Epic Rights, whereas sustaining particular person methods and priorities.”
Matt Younger, Bravado
Bravado’s president Matt Younger stated: “We’re persevering with to develop our international licensing and retail enterprise with a extra unified and complementary technique throughout each Bravado and Epic Rights, whereas sustaining particular person methods and priorities.
“With Jesper main the workforce as Basic Supervisor and Lisa driving international licensing technique, we’ve got the fitting workforce in place to make sure development for our artists on this space.”
“Creating this strategic alignment of our Retail and Licensing groups offers us a aggressive benefit unmatched within the trade.”
Jesper Poulsen
Poulsen added: “I’ve had the pleasure of working with Lisa for near 10 years and pleased with how our workforce constructed Epic Rights’ international retail footprint.
“Lisa has been instrumental in creating modern campaigns; creating distinctive licensing alternatives and partnerships with greatest at school licensed merchandise for our artists and their followers.
“Creating this strategic alignment of our Retail and Licensing groups offers us a aggressive benefit unmatched within the trade.”
“It is a magical time to be in music licensing and merchandising.”
Lisa Streff
Streff stated: “Since becoming a member of Epic Rights, it has actually been an unimaginable trip to play an integral function within the development of what was basically a start-up group to now being a part of the largest international merch firm.
“It is a magical time to be in music licensing and merchandising.
“I’m honored and excited to collaborate with Matt, Jesper and the Bravado workforce on this expanded function and to work with a number of the greatest artists on the earth below the Bravado banner, whereas persevering with to spearhead the packages for our Epic Rights’ expertise.”
Elsewhere within the main label merch world, in January, Sony Music Leisure made a strategic funding in Ceremony of Roses (CoR), a “boutique” merchandising firm based by music and vogue entrepreneur Brad Scoffern.
In doing so, SME launched a brand new international media, branding, design and occasions firm, which maintained the Ceremony of Roses model.
Simply over three years in the past, Warner Music Group spent $180 million shopping for merch maker (and e-commerce retailer) EMP in Europe.Music Enterprise Worldwide
