TikTok is rolling out a brand new “Associates” tab that replaces the “Uncover” tab within the backside menu of the app. The corporate says the brand new tab goes to roll out to extra folks over the approaching weeks and that it’ll permit customers on the platform to seek out content material from folks they’ve related with. TikTok didn’t elaborate on the rollout or say whether or not will probably be coming to all customers sooner or later.
“As we proceed to have fun neighborhood and creativity, we’re bringing a Associates Tab to extra folks over the approaching weeks, which can mean you can simply discover and revel in content material from folks you’re related with, so you possibly can select much more methods to be entertained on TikTok,” the corporate mentioned in a tweet.
A screenshot that TikTok posted alongside the tweet exhibits that customers will see a banner that claims “watch your pals’ movies” as soon as they click on on the Associates tab. When you’ve got related with your pals on the app, you’ll see their content material on the web page. If you happen to haven’t, TikTok will recommend that you just join with associates by way of your contacts or that you just join along with your Fb associates. The web page additionally suggests accounts from folks that you could be know and shows a observe button subsequent to every title.
Social media guide Matt Navarra first noticed the brand new tab final month, noting that it might exchange the Uncover tab. It’s an attention-grabbing transfer for TikTok to interchange its Uncover tab, which exhibits customers quite a lot of content material, together with trending hashtags and movies. The Uncover tab additionally features a search bar that allows you to seek for particular content material. It’s price noting that there’s additionally a search icon on the highest proper aspect of the homepage that can be utilized to seek for explicit movies and in addition suggests particular searches primarily based in your exercise and former searches.
TikTok’s determination to maneuver away from a Uncover tab is attention-grabbing and signifies that it’s trying to supply a brand new solution to suggest content material primarily based in your precise friendships. It does look like a peculiar transfer in some methods, particularly since TikTok already has a “Following” tab that shows the entire content material from folks you observe on the app, which might embrace your pals.
The brand new tab is a approach for TikTok to transcend the Following tab and current itself as a extra interpersonal app, versus a spot that merely highlights viral and common movies. The corporate seems to be to be prioritizing this new private content material discovery over trending movies seen by way of the Uncover tab which will have appeared in your “For You” web page rotation anyway.
TikTok has been making some adjustments to its app over the previous few months and most not too long ago launched a approach for customers to see who seen their profile. The characteristic is just obtainable to customers who’re above the age of 16 and have fewer than 5,000 followers. When you’ve got the characteristic, you’ll see an eye fixed icon within the top-right nook once you have a look at your individual profile. If you happen to click on on it, you’ll see who seen your profile within the final 30 days.
