Gross sales Funnel Framework – How It All Comes Collectively

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Gross sales funnels are a scientific manner that entrepreneurs and entrepreneurs generate leads, make gross sales, and develop their companies.

The truth is, there’s typically a correlation between companies who’ve recognized their gross sales funnels and companies that obtain success. Right here’s how Matt Ackerson places it over at Autogrow

Based on Salesforce, a full 68% of firms haven’t recognized or tried to measure a gross sales funnel, and the identical survey confirmed {that a} whopping 79% of selling leads are by no means transformed into gross sales. Coincidence? I believe not. With out a working gross sales funnel, it’s close to unattainable to transform leads into gross sales.

We agree!

However what does an efficient gross sales funnel framework seem like?

Under, we’ve bought 7 totally different choices for you. Select the one that matches your wants after which click on the hyperlink beneath to start out constructing your first gross sales funnel free of charge!

Construct Your First Gross sales Funnel For Free!

1. Tripwire Funnel

The Tripwire Funnel is a gross sales funnel framework that’s designed to get new prospects within the door.

You may drive chilly visitors (advertisements) or heat visitors (e mail listing) to this funnel and get an excellent quantity of conversions.

It begins with an irresistible provide — some attractive services or products with an enormous low cost. For instance…

Tripwire Funnel irresistible offer example.

Needless to say, whereas this product is promoted as “free”, it’s essential that the customer has to enter their bank card info and pay some amount of cash at this step.

It’s because the magic of this funnel occurs after the customer enters their cost and transport info and clicks by to finish their buy. Then they see one thing like this…

Tripwire Funnel, one time offer example.

That is the marginally costlier factor that you simply’re really attempting to promote them. And because the individual is already within the shopping for mindset — and since they already took the highest-friction step of coming into their cost info — this upsell (or as we name it, One-Time-Supply) will get a really excessive conversion price.

The Tripwire Funnel finishes with a affirmation web page that appears one thing like this…

Tripwire Funnel, confirmation page example.

Get Your Free Tripwire Funnel Template Right here!

2. Webinar Funnel

Webinars are by far considered one of our favourite gross sales funnel frameworks right here at ClickFunnels.

They generate leads on the front-end — if you get folks signed up for the webinar — and so they make gross sales on the backend as a result of on the finish of each webinar is a compelling gross sales pitch. 

Right here’s a high-level view of what the funnel seems to be like…

Webinar funnel diagram.

It begins with a registration web page — that is simply your gross sales web page the place you get folks signed up for the webinar.

Be certain your subject is one thing tremendous attention-grabbing and thrilling to your goal market. Russell has an important piece of recommendation for developing with a compelling subject within the 2nd tip of the video beneath…

After folks join, they’ll be taken to 1 or a number of indoctrination pages — the objective of those pages is to construct anticipation and pleasure in order that they attend the upcoming webinar.

They may obtain emails and notifications about when the webinar goes to occur.

In the event that they attend, they are going to obtain tons of free worth and an superior provide on the finish of the presentation.

There’s additionally usually a replay that you simply’ll ship to individuals who didn’t attend the webinar.

That’s easy sufficient.

However what must you say within the webinar? How do you run a webinar that converts folks into paying prospects?

We’ve bought simply the factor 😉

And click on beneath to get your free webinar funnel template!

Get Your Free Webinar Funnel Template Right here!

3. Auto Webinar Funnel

We’ll make this fast and candy.

An auto-webinar funnel is strictly the identical as a webinar funnel — besides on autopilot.

As soon as somebody indicators up for the webinar on this case, they’ll watch it instantly and don’t have to attend till a later date so that you can go reside.

This usually will increase the quantity of people that really attend the webinar.

Auto Webinar Funnel page example.

Nevertheless…

We don’t advocate beginning with an auto webinar funnel.

As a substitute, run regular webinars till you come upon a presentation that actually nailed it — folks didn’t simply join, however in addition they purchased like loopy on the finish. 

That’s your ticket. 

Flip that into an auto webinar and profit from large lead-generation and buyer acquisition on autopilot. 

You can begin constructing an autowebinar funnel free of charge with ClickFunnels!

4. Squeeze Web page Funnel

The Squeeze Web page Funnel is among the easiest gross sales funnels — however don’t let that deceive you… it nonetheless packs a punch!

A squeeze web page is an easy however efficient gross sales funnel for producing leads and rising your e mail listing on-line. Sometimes, it consists of two pages (a touchdown web page and a “thanks” web page).

Squeeze Page Funnel diagram.

On the touchdown web page, you attempt to compel folks to present you their e mail addresses by providing them one thing that they need.

This could possibly be one thing so simple as asking them to enroll in your free e mail e-newsletter…

Squeeze Page Funnel page example.

Or it may imply providing them one thing free of charge — a lead magnet — in return for his or her e mail tackle…

Squeeze Page Funnel, lead magnet example.

So what may you provide? Take a look at our lead magnet information over right here to get some concepts.

5. Product Launch Funnel

Launching a product and wish to draw as a lot consideration to it as attainable?

That’s precisely what the Product Launch Funnel is designed to do.

Right here’s what it seems to be like…

Product Launch Funnel diagram.

First, you ship visitors to a squeeze web page the place folks can opt-in to remain up to date in your new product’s progress and launch date. The one objective right here is to get the individual’s e mail tackle.

Product Launch Funnel, squeeze page example.

You may also add a survey pop-up to this web page to gather priceless details about what your goal market desires most from the product.

Subsequent, over a number of weeks or months, you ship that listing of subscribers to Product Launch Pages, every of which is supposed to construct pleasure and suspense, and create word-of-mouth buzz round your upcoming product. That is a particularly vital a part of this funnel — it’s essential to create anticipation earlier than launching.

Lastly, you ship that listing of individuals to your official launch web page the place they’ll buy your new shiny product.

Product Launch Funnel, official launch page.

With this funnel, when launch day comes, you should have folks lining as much as purchase your new product.

6. Video Gross sales Letter Funnel

In right this moment’s world, lots of people want to watch content material fairly than learn content material. 

Simply try these stats

  • 54% of customers wish to see extra movies from the manufacturers that they love.
  • Movies are a shopper’s favourite sort of content material to see on social media.
  • Video entrepreneurs get 66% extra certified leads than their video-less counterparts.
  • The common individual spends 88% extra time on an internet site web page that has video content material.
  • And 72% of individuals wish to watch a video to study a services or products.

That’s why we created the Video Gross sales Letter — this funnel is ideal in case you want creating video content material fairly than writing your gross sales copy.

It’s the identical as most different gross sales funnels, however with a give attention to video.

First, you’ve gotten the gross sales letter web page the place prospects can enter their shopping for info, then the OTO (One Time Supply) web page, and eventually the order affirmation web page.

Video Sales Letter Funnel diagram.

Right here’s what that may seem like…

Video Sales Letter Funnel page examples.

You may click on right here to get a free video gross sales letter funnel template!

7. Software Funnel

Wish to be taught extra about your prospects earlier than they opt-in or purchase?

Or possibly you’ve gotten a high-ticket provide and also you wish to prequalify leads earlier than getting on a name with them.

That’s what the Software Funnel is for!

It helps you get extra details about the leads you’re producing and it additionally makes your provide appear extra unique and fascinating to your goal market — as a result of they need to apply to get entry.

First, you’ve gotten a web page with a video and a CTA driving the prospect to the appliance web page.

Application Funnel, reverse squeeze page example.

In the event that they attempt to depart, the exit-intent pop-up makes an attempt to snag simply their e mail tackle.

Application Funnel, exit-intent pop-up example.

In the event that they click on by, they go to the appliance web page the place they can provide you a lot of priceless info, after which lastly, the “Thank You” web page.

 thank you page diagram.

Right here’s what that may seem like…

Application Funnel diagram.

Closing Ideas on Gross sales Funnel Frameworks

Gross sales funnels are vital for rising your enterprise.

However not all gross sales funnels are created equal.

Many gross sales funnels don’t convert in addition to they need to — others convert in an incredible manner that makes rising the enterprise straightforward.

Above, we’ve proven you 7 totally different gross sales funnel frameworks which are confirmed to work. 

Select the one that matches your enterprise the perfect after which click on beneath to start out constructing free of charge!

Construct Your First Gross sales Funnel For Free!

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