© Reuters. FILE PHOTO: Printed Twitter logos are seen on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration
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By Sheila Dang
(Reuters) -Twitter Inc is dealing with a skeptical viewers because it showcases its promoting alternatives on Wednesday night at an occasion in New York Metropolis, three advert company executives advised Reuters, because the social media firm’s plans beneath billionaire Elon Musk stay unclear.
The Tesla (NASDAQ:) chief govt, who’s shopping for Twitter (NYSE:) for $44 billion, has tweeted that the platform shouldn’t have advertisements so it will possibly have extra management over its content material moderation insurance policies.
Twitter has advised its workers in inside workers conferences and in public filings that its promoting enterprise and different operations would proceed usually till the deal closes, however the firm couldn’t speculate on modifications Musk may make.
“He is just like the ghost of Christmas future hanging over this complete factor,” mentioned Mark DiMassimo, founding father of advert company DiMassimo Goldstein, referring to Twitter’s presentation to advertisers on Wednesday. “No matter (Twitter) says, all anybody actually needs to know is how this will probably be sooner or later.”
The social media firm earned $5 billion in income in 2021, the bulk from promoting digital promoting on its web site and app.
Most advertisers haven’t pulled again advert {dollars} from Twitter, however are watching intently to see how Musk might change the platform and its enterprise, the advert executives mentioned.
“I would really like (Twitter) to deal with and speak to it, as a result of there’s numerous curiosity,” mentioned Alex Stone, senior vp of superior video and company partnerships at Horizon Media.
On the “NewFront” presentation, Twitter introduced it was increasing its partnerships with media firms Conde Nast and Essence, which is able to create video and audio programming on Twitter. E! Information will launch a brand new live-streamed present on Twitter to debate TV exhibits similar to “The Actual Housewives,” and “Stranger Issues.”
Advertisers will have the ability to buy advert spots that run subsequent to movies from the media firms.
Twitter additionally introduced that Fox Sports activities will host reside pre-game exhibits on the platform for each match of the FIFA males’s World Cup event this yr in Qatar and each the lads’s and girls’s World Cup occasion in 2023.
