BintanGO has nearly every little thing Indonesian creators must monetize their content material. First, there’s its CreatorSpace, which helps them handle model collaborations by measuring engagement and sending invoices.
Companies, in the meantime can search by BintanGO’s market for a verified creator, who’re accepted based mostly on social media followers, put up consistency and aesthetics. And eventually, it has an app the place followers can get video shout-outs from their favourite influencers or celebrities, much like Cameo within the States.
In the present day the Jakarta-based startup introduced that it has raised $2.1 million in seed funding led by Investible, eWTP Know-how and Innovation Fund with participation from Farquhar, Plug and Play, Aksara, Redbadge Pacific, Moonshot Ventures, Mulia Sky Capital and United Inventive. BintanGO’s final funding was a $500,000 pre-seed spherical in June 2021, earlier than its launch in September.
BintanGO co-founders Jason Lee and Oktorika Mandasari
CEO Jason Lee, who co-founded BintanGO together with Oktorika Mandasari stated that one of many challenges confronted by Indonesian creators is that they need to handle a number of sources of earnings, making invoicing and funds a problem. Moreover, in Indonesia, they’re categorised as casual staff, making it exhausting to get financing and credit score from monetary establishments. BintanGO’s objective is to resolve all these points.
BintanGO says it onboarded greater than 4,000 creators final month, and that creators on the platform have earned a complete of just about $100,000 prior to now three months. BintanGO began with its video shout-out app, which in flip prompted the creation of its different options.
Lee instructed TechCrunch that smaller creators additionally needed to get on BintanGO, which led to him and Mandasari realizing the difficulties that the face in turning their content material right into a enterprise. CreatorSpace, with its invoicing and enterprise administration instruments, is accessible to all creators, no matter their dimension.
One of many methods BintanGO differentiates from different creator platforms is that it additionally supplies bill financing options to creators as effectively. Lee stated creators usually don’t receives a commission till as late as 60 to 90 days after a undertaking, so BintanGO gives them options like early cost.
BintanGo monetizes with a platform payment for each transaction, starting from 1% to five% of its worth, relying on the service used.
