What occurred
Shares of Warner Bros. Discovery ( WBD 5.35% ) rose on Wednesday following bullish analyst remarks. By the shut of buying and selling, the media firm’s inventory worth was up 5.3% after rising as a lot as 11.4% earlier within the day.
So what
Telecom titan AT&T ( T 0.71% ) lately spun off its WarnerMedia belongings and merged them with tv conglomerate Discovery. Traders had their first probability to purchase the mixed firm’s shares on Monday.
On Wednesday, Financial institution of America analyst Jessica Reif Ehrlich positioned a purchase on Warner Bros. Discovery’s inventory. She sees its share worth hovering 73% to $45 within the coming yr.

Picture supply: Getty Photos.
With its precious assortment of cable and streaming properties, Reif Ehrlich thinks the brand new firm will rapidly grow to be a powerhouse within the international media trade. Its belongings embrace common TV networks HGTV, CNN, and Meals Community, in addition to fast-growing streaming providers HBO Max and Discovery+.
Furthermore, Reif Ehrlich expects Warner Bros. Discovery to simply obtain administration’s purpose of $3 billion in value financial savings following the merger. In flip, she believes the corporate can develop its earnings earlier than curiosity, taxes, depreciation, and amortization (EBITDA) by greater than 14% yearly via 2025.
Now what
Regardless of its promising long-term prospects, traders ought to anticipate some short-term promoting stress on Warner Bros. Discovery’s inventory. Reif Ehrlich cautioned that many former AT&T shareholders, who are usually income-focused, could resolve to promote the shares they acquired as a part of the merger. Not like AT&T, Warner Bros. Discovery doesn’t pay a dividend.
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