I really like the success tales I get from individuals who’ve learn Hole Promoting. It’s a blast to learn when individuals share their very own private success tales about how Hole Promoting has modified their profession, earned them the highest spot within the firm, helped them attain Presidents Membership, or helped them make more cash.
I by no means anticipated the extent of success Hole Promoting would have or the affect it will have on readers’ gross sales careers; it’s been wonderful to examine.
With that, I obtained this e mail the opposite day and I needed to share. Eric received an early copy of Hole Promoting and has had a few 12 months to measure its results.
Hole Promoting in Motion
Hello Keenan,
Initially, thanks for permitting me to be an early reader and adopter of your GAP Promoting methodology. I’ve to say that your guide actually closed a spot in my profession and mind-set.
Let’s get to the affect of GAP Promoting since integrating it on the finish of 2018:
- Avg Sale improved from $45k in 2018 to $105K in 2019. I’d say every sale is extra full and includes a bigger product/service combine to resolve their enterprise downside. Additionally, finances is far much less of a dialogue than earlier than as a result of worth of fixing these enterprise issues.
- Annual gross sales improved from $850k to $1.3M (Not that I offered $1.3M in 8 months of promoting earlier than getting a promotion as Director)
- Subsequent, the closest salespeople offered $380k and $290k for the 2018 12 months. Those self same two salespeople have chosen NOT to undertake GAP Promoting and are sitting at lower than $300k every for the 2019 12 months.
- Worth to shopper and shopper satisfaction has gone by the roof…I do know this isn’t a quantifiable measure, however right here is an instance of an e mail despatched to my CEO after spending 4 hours with a prospect (multi-hospital well being system in Kansas) doing a discovery name with 17 stakeholders (C-suite, VPs and key Administrators) within the room. And sure, the prospect has develop into our shopper with a first-year contract worth of $250k.
“WOW!! I’ve to inform you THANK YOU for hiring Eric! His presentation in the present day at my new office made me look good!!! lol Everybody on the workforce was very impressed and are tremendous excited to be taught extra about (your organization) and the way we’d have the ability to work collectively sooner or later!
Our CMO, Nancy Lewis, — my boss – is fascinated with a “xxxxx” too!
Anxiously we’re maintaining our fingers crossed that we’ll have the ability to afford to work collectively!!
Once more, Eric did a implausible job!!!”
I’ve been in a position to personally add far more worth to our group exterior of gross sales as properly.
- We utterly rebuilt our web site round GAP Promoting.
- We’ve got utterly shifted our advertising and marketing technique.
- We’ve got improved our inside processes for operations, customer support, innovation, hiring, and many others…
Because of added worth and new methodology, I’ve been promoted as Director of Enterprise Growth. I’m now in a hiring section and can be implementing GAP Promoting as a core to our course of.
I firmly imagine that GAP Promoting performs a crucial function in my private success, however extra importantly, it has established extra worth and higher outcomes with present and new shoppers. We’ve got already began to see a rise in shopper retention, however time will inform if it is a blip or pattern.
Thanks, Keenan. Possibly someday whereas visiting a shopper in Denver I can shake your hand and purchase you a beer.
— Eric
Emails like this make all of it price it. I wrote Hole Promoting to assist salespeople and alter the way in which we promote. The gross sales world is in determined want of recent and extra progressive methods to assist consumers purchase. We would have liked to alter the way in which we offered, and Hole Promoting was my try to make that occur. Getting messages like this simply reinforce the mission and validate that we’re heading in the right direction.
Thanks Eric, getting your e mail made my day.
