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In 2009, Group Whistle was created to fill a void for younger world sports activities lovers with constructive, relatable and uplifting content material, centered on the most effective elements of athletics and humanity. As Whistle has advanced and expanded, it has stayed true to that ethos, rising its authentic content material slate of 50-plus exhibits and constructing a big and various creator community. With an unequalled understanding of Gen Z and millennial consumption habits, Whistle has continued to broaden its focus matters by means of their in depth entry to insights on what’s related to a Gen Z and millennial viewers, just like the burgeoning various funding house. Its development has been additional bolstered since being acquired by Eleven Sports activities in 2021, which has opened a broader vary of worldwide alternatives and distribution, because of Eleven’s scope of worldwide sports activities rights and content material.
Most lately, Whistle launched a brand new collection, Worth Went Up, hosted by Cristian Crosby, founding father of Reside Life Good, a cause-driven attire line devoted to inspiring, motivating and empowering. Every episode unpacks trending monetary matters by tapping consultants within the house as an example the way it’s achieved. Within the premiere episode, Blake Martinez, NFL linebacker, exhibits viewers his insane assortment of uncommon Pokémon playing cards. Within the second episode, Jim Jones, hip-hop and rap legend, breaks down NFTs and crypto and shares the story of how he invests in native companies in Harlem. Within the third episode, Ros Gold-Onwude takes us by means of NFTs at a gallery. Different episodes will characteristic The Professor and 24kGoldn.
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Group Whistle additionally simply dropped a brand new Making Bread podcast collection in partnership with Amaze Media Labs. (Full disclosure: I’m a co-founder of Amaze Media Labs.) The collection, hosted by NFL quarterback and crypto fanatic Matt Barkley, will educate listeners on the number of methods wherein they’ll make investments on the planet of cryptocurrency, NFTs, sports activities playing and extra.
The premiere episode options DeShone Kizer, a former NFL quarterback and founding father of NFT firm Certainly one of None, a neighborhood and platform that permits creators to construct and launch hybrid belongings. The second episode options Josh Luber, chief imaginative and prescient officer and co-founder of Fanatics Collectibles, a platform for getting and promoting the most well liked collectible gadgets. Within the third episode, former NFL participant turned investor Dhani Jones talks about his newest offers.
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Whistle is producing greater than 4 billion views monthly and eight billion minutes of watchtime throughout social platforms, together with TikTok, Snapchat, Instagram, Fb and YouTube, in addition to Eleven’s OTT distribution of 65,000 hours throughout a portfolio of 150+ of dwell sports activities rights. It has content material activation partnerships with firms together with Basic Mills, KFC, Chipotle, Ebay, WNBA, Wendy’s, Levi’s and extra.
Group Whistle has no intention of slowing down, because it lately launched an company to assist world manufacturers, leisure and sports activities properties create and distribute content material to develop their audiences.
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