Miners and ranchers could have put Colorado’s economic system on the map, however industries corresponding to aerospace, finance and out of doors recreation are diversifying the financial portfolio of the business-friendly state.
From small companies to Fortune 500 corporations, it’s clear that corporations of all sizes and shapes need to function, increase and spend money on the Centennial State. The prime quality of life is not any secret, and it stays a prime motive why Colorado has had one of many quickest rising populations over the previous decade. Nevertheless, with development comes added stress on its infrastructure. And one space the place that is most obvious is the state’s blue infrastructure: water.
Unpredictable water provide places Colorado economic system in danger
Companies are beginning to pay attention to the state’s water sources and the challenges going through western states. Local weather change, drought, wildfires and inhabitants development are stressing its water programs as by no means earlier than. File-low water ranges made nationwide headlines this 12 months, resulting in the primary federally declared water scarcity within the Colorado River Basin. As well as, outdated water insurance policies have led to inefficient use of our sources and politically charged debates over who has management of water, typically pitting Western Slope towards Entrance Vary.
Simply how precious is the Colorado River to the state? A 2014 examine from Arizona State College measured the river’s financial affect and located that if Colorado River water was not out there to residents, companies, trade and agriculture for only one 12 months, practically 60 p.c of Colorado’s gross state product — $189 billion — can be misplaced. Greater than 2 million jobs would even be gone, with the hardest-hit non-public sectors being healthcare and social providers; skilled, scientific and technical providers; finance and insurance coverage; retail commerce; and actual property and rental.
Companies want water to function, whether or not to make a beverage, manufacture laptop components, irrigate a baseball area or lead a fly-fishing expedition. An unpredictable water provide places operations — and the state’s financial development — in danger, so how can they enhance water safety to make sure continued success?

Alternative for enterprise neighborhood to paved the way
“Our water challenges are pressing, and they’re solvable,” mentioned Todd Reeve, CEO of Bonneville Environmental Basis (BEF) and the founding father of its Enterprise for Water Stewardship (BWS) program, which works particularly with the enterprise neighborhood to rework the way it values, makes use of and manages water. “The secret is collaboration amongst all water customers. In any case, when there isn’t sufficient water to go round, everybody loses. We want all fingers on deck, and companies are stepping up and doing their half.”
Enterprise for Water Stewardship helps corporations massive and small transfer past simply decreasing their water footprint by advancing collective motion that accelerates actual, measurable and lasting options for water, nature and enterprise. “Proper now, corporations have the chance to be transformational leaders in water stewardship,” mentioned Reeve. “The non-public sector can leverage its innovation and demanding pondering to develop methods for large-scale, system-wide adjustments that may tackle our advanced water challenges.”
Daring commitments drive transformative change
Tech large Intel has led the way in which on sustainable water administration for greater than 20 years, by inside conservation tasks and environment friendly water administration programs. In 2017, Intel expanded its water stewardship commitments by saying a purpose to revive 100% of its international freshwater use by 2025. And in 2020, Intel introduced a extra bold dedication to realize net-positive water by 2030, aiming to change into the primary expertise firm to return and restore extra freshwater than it makes use of, and one of many few corporations addressing this problem at a world scale.
The Colorado River and the Rio Grande River basins are crucial for Intel, as they’re the principle watersheds that offer water for manufacturing websites downstream in Arizona and New Mexico.
Our water challenges are pressing, and they’re solvable.
“A dependable water provide is important for semiconductor manufacturing and our communities,” mentioned Fawn Bergen, company sustainability supervisor at Intel. “The Colorado River, the Rio Grande River and their tributaries present water to hundreds of thousands of individuals, supporting farming, ranching, rural communities, recreation, and habitat for a wholesome and resilient ecosystem. This is the reason our firm has made — and continues to make — important investments in our watersheds and our personal operations to help water sources and use water effectively. Now we have a accountability to take care of and positively affect this useful resource.”
Properly-known manufacturers leverage their affect to boost consciousness
As one of many world’s largest B Corps, Danone North America, based mostly in Broomfield, is underscoring its promise to make use of enterprise as a power for good, leveraging its model recognition to focus on the challenges within the Colorado River basin and have interaction folks in water conservation. Danone North America’s plant-based model Silk has lengthy been a pacesetter, supporting tasks that restore flows throughout many Colorado rivers.
“It’s essential to us to be an excellent steward,” mentioned Deanna Bratter, head of sustainable growth at Danone. “Our body of motion at Danone is ‘One Planet. One Well being,’ and Colorado embraces this pondering with its deep respect of the pure world and the interconnectivity with its folks.”
The Colorado Rockies hosted the annual All-Star Recreation this 12 months, and Main League Baseball (MLB) used the nationwide stage to display its dedication to defending the Colorado River. In partnership with BEF, the Inexperienced Sports activities Alliance and Colorado Water Belief, MLB and the Colorado Rockies are restoring 30 million gallons of water to the Colorado River, the equal to the estimated water footprint of the Rockies and Coors Discipline for the 2021 season, making it the primary “web zero water” MLB venue within the league’s historical past.
“MLB is dedicated to decreasing our league’s water footprint and restoring watersheds that our sport thrives on,” mentioned Paul Hanlon, senior director of ballpark operations and sustainability for MLB. “We’re excited to work with BEF and the Inexperienced Sports activities Alliance to help and incentivize water conservation throughout all 30 of our golf equipment and their communities.”
Proactive, hyper-local technique yields surroundings and financial returns
In Montrose, David Dragoo, government chairman for Mayfly Outdoor, a Licensed B Company that manufactures fly fishing tools, works from his workplace on the banks of the Uncompahgre River. He’s a passionate advocate for rivers, and for the previous few years he’s been main efforts to revitalize this beforehand underappreciated waterfront and switch it into a mix of residential, business and leisure areas. “We’ve taken a hyper-local technique to conservation,” mentioned Dragoo. “We need to try to assist what’s in our yard first, do it very well, and increase from there.”
Dragoo bought 164 acres of land alongside the Uncompahgre River and arrange a brand new headquarters for his firm. Mayfly then donated a portion of the property again to the neighborhood for open area and new path expansions. The financial growth venture has attracted different companies from the out of doors trade and has introduced in hundreds of thousands of {dollars} in grant cash, which has funded the river’s partial restoration and the event of a path alongside the waterfront.
“For companies within the out of doors recreation trade, our streams, rivers and mountains are our infrastructure,” mentioned Dragoo. “Colorado is a hub for the trade as a result of the state values public lands. If you wish to function in Colorado, you will have an obligation to guard public lands and uphold these values.”

State welcomes participation from enterprise neighborhood
Along with elevating consciousness about water safety and supporting conservation tasks on the bottom, Colorado’s enterprise neighborhood can be serving to form the state’s water future by participating within the growth of sound water insurance policies on the native and state degree.
The state has welcomed participation from the enterprise neighborhood in creating the Colorado Water Plan, a blueprint with measurable aims for water sustainability throughout the state. The truth is, the Water Plan doesn’t work with out them. Russ Sands, part chief of water provide planning for the Colorado Water Conservation Board (CWCB), the state’s overseer of the plan, mentioned the Water Plan is exclusive due to its inclusivity of stakeholders. “Everybody has a seat on the desk, everyone seems to be a part of the dialog, and it’s that collaboration that may make the Water Plan profitable,” mentioned Sands.
“It provides companies a chance to have a say in water tasks that immediately have an effect on them. We wish them to be part of the method. It’s the enterprise’ water plan, too,” mentioned Jojo La, coverage adviser for the Colorado Division of Public Well being and Setting. Companies are taking part within the Water Plan’s native roundtables, advocating for full funding and implementation of the Water Plan, and partnering with coalitions corresponding to For the Love of Colorado and Water for Colorado to advance bi-partisan, frequent sense water insurance policies.
Now simply over 5 years in, the Colorado Water Plan has made notable progress on greater than 75 p.c of its motion areas and has offered greater than $483 million in funding by grants and loans to greater than 320 tasks across the state.
Lengthy-term success all through the state
Examples of profitable business-supported tasks could be discovered throughout the state. Close to Steamboat Springs, restoration efforts alongside the Yampa River illustrate the advantages of long-term planning. Again in 2002, a extreme drought decimated fisheries and shut down fashionable recreation actions corresponding to fishing and tubing, crippling the native economic system. A decade later, drought was once more wreaking havoc on the river, decreasing the river’s stream to only 5 p.c. Decided to deliver the river again to life and get forward of any future droughts, the Colorado Water Belief crafted an progressive resolution that orchestrated the emergency launch of water that 12 months from an upstream reservoir.
With the assistance of corporations corresponding to Danone North America and Silk, the Water Belief has been capable of spearhead continued efforts to launch water to the river when it suffers from low flows. Practically 10 years on and nonetheless going, 4.5 billion gallons and 13,850 acre-feet have been returned to the Yampa. At occasions, these boosted flows have accounted for over half of the stream of the Yampa River.
We need to try to assist what’s in our yard first, do it very well, and increase from there.
Within the Western Slope, a crucial 15-mile stretch of the principle stem of the Colorado River close to Grand Junction has seen drastic declines in stream, placing a number of federally endangered fish species at additional danger. In an instance of inventive drawback fixing, the Colorado Water Belief labored with native water customers the Orchard Mesa Irrigation District and the Grand Valley Water Customers Affiliation to design an settlement to permit them to safe water from upstream sources, funded by contributions from non-public corporations together with Coca-Cola, Intel, Danone North America and MLB.
The water is delivered to a downstream hydropower plant. As soon as the water cycles by the plant, it’s launched again to the 15-Mile Attain throughout crucial occasions of low stream to enhance habitat for the native endangered and threatened fish species. As well as, the ability plant generates clear electrical energy, and downstream there may be extra water for water within the river for folks to recreate in the summertime within the metropolis of Grand Junction. Efforts are nonetheless underway, however to this point, the 15-Mile Attain collaboration has restored practically 500 million gallons of water to the Colorado River.
One other large-scale restoration success is going down within the southeast nook of the state, on the headwaters of the Rio Grande, the place Trout Limitless has been working for many years to guard the watershed and restore wildlife habitat. BEF and its enterprise companions, together with Intel and Danone North America, are contributing to the restoration of the Higher Rio Grande’s winter stream. The river is of course decrease in winter months, however with water saved upstream in reservoirs for agricultural and neighborhood use, the depleted winter flows have change into detrimental to trout and different aquatic species. Trout Limitless is main a partnership with companies, farmers and water managers and is utilizing new instruments to flexibly handle, retailer and ship water throughout crucial occasions of the 12 months to extend flows and facilitate groundwater recharge. Throughout pilot implementation in 2016-2017, winter flows on the Conejos River and Higher Rio Grande had been a few of the finest in recorded historical past — this led to improved habitat for fish, larger certainty for irrigators and essential groundwater recharge. Primarily based on the constructive outcomes, Trout Limitless and the venture companions have expanded the dimensions and affect of this work.
The trail ahead
As a headwaters state, Colorado is the middle of the West’s water disaster. It has the chance to be a mannequin for the downstream states and the remainder of the nation, by demonstrating, by its actions and insurance policies, how it isn’t solely planning for the water it has proper now but in addition getting ready for an unsure future, as local weather change and a rising inhabitants proceed to pressure its water sources.
The enterprise neighborhood is proving to be an rising champion for advancing water conservation and restoration, and leveraging the sources of the non-public sector helps to catalyze large-scale water options that profit nature, companies and communities.
“If I had one want that might assist remedy our water disaster,” mentioned Russ Sands. “It might be for us all to see one another in water. It’s not political, and our understanding of one another would be the solely strategy to discover success. Probably the most radical factor we will do is get everybody to agree on the identical factor.”
This text was produced and revealed with the help of Bonneville Environmental Basis’s Enterprise for Water Stewardship program. When you’re attending GreenBiz 22, you should definitely attend the “Water Optimistic” session Feb. 17.