Need to generate extra leads?
Then we suggest ditching your web site altogether.
However if you happen to insist on preserving it, then you must optimize it for lead technology.
In the present day we’re going to share some recommendations on how to try this…
Ought to You Have a Web site At All? (Spoiler Alert: NO!)
We’ll be actual with you:
We don’t suppose that you must have an internet site in any respect.
Web sites are lifeless. Gross sales funnels are the long run. So why not change your web site with a gross sales funnel?
This may appear drastic, however take a second to consider it:
What occurs when a possible buyer lands in your web site?
They see a navigation bar with a bunch of hyperlinks and begin clicking round.
They learn this web page. They learn that web page. After which they go away. Presumably to by no means come again once more. So how does this assist your online business?
It doesn’t!
In the meantime, a gross sales funnel, by definition, guides the potential buyer towards the sale, step-by-step.
As a substitute of throwing a bunch of hyperlinks at them, you current them with one “Sure or No” determination at a time. There’s nothing complicated about it!
So is it any marvel that, in keeping with our information, on common, gross sales funnels generate 6x extra gross sales than conventional web sites?
In different phrases, if you’re nonetheless utilizing a conventional web site, then it’s most likely protected to say that it’s costing you a ton of cash in misplaced income.
So one of the best factor you are able to do to generate extra leads, make extra gross sales, and enhance your income is to ditch your web site and change it with a gross sales funnel.
Right here’s how our favourite gold digger explains it:
However we perceive that you just would possibly really feel reluctant about taking such drastic measures.
That’s why all we ask is that you just create a gross sales funnel after which take a look at it in opposition to your present web site.
See which one makes you more cash, then preserve the winner.
Create a Tremendous Useful Lead Magnet
A lead magnet is a freebie that you just supply to the potential buyer in alternate for his or her e mail deal with.
It may be something that they’ll both obtain to their machine or entry on-line:
- A report.
- An e-book.
- A webclass.
- A video course.
- An e mail course.
…and so forth.
There’s additionally a complicated sort of lead magnet referred to as “FREE + Delivery” the place you supply a bodily product without cost however ask the potential buyer to cowl the transport prices.
(We use “FREE + Delivery” lead magnets to generate leads for our enterprise – you will get bodily copies of our co-founder Russel Brunson’s books “DotCom Secrets and techniques”, “Site visitors Secrets and techniques”, and “Skilled Secrets and techniques” without cost, all we ask is that you just pay for transport).
Right here’s what issues essentially the most in the case of lead magnets:
- Your lead magnet ought to present an answer to an issue that potential prospects are battling.
- That resolution must be efficient as a result of potential prospects are going to make use of the standard of your lead magnet to evaluate the standard of your premium merchandise.
- Ideally, the issue in query must be both the identical one or associated to the issue that your frontend product addresses.
You need to create a logical development from the lead magnet to the frontend product. This may make it a lot simpler so that you can convert leads into paying prospects.
Additionally, as we at all times emphasize after we are speaking about lead magnets, that you must perceive this:
Individuals are not going to present you their e mail addresses until you supply them one thing SUPER VALUABLE in return.
That’s why the important thing to designing an efficient lead magnet is to create one thing that your dream prospects desperately need…
After which give it to them for FREE!
Have Extra Than One Lead Magnet
Everybody begins out with only one lead magnet.
Nevertheless, plainly most on-line companies are content material to remain at that degree indefinitely, which isn’t splendid.
In any case, it’s possible that your target market consists of a number of completely different buyer segments, so it is smart to have a number of corresponding lead magnets.
Furthermore, completely different individuals wrestle with completely different issues, so it is smart to supply free options to a number of issues as a substitute of only one.
That’s why we suggest creating quite a lot of lead magnets. After all, that may take time, however it is going to be price it.
Instance: ClickFunnels (That’s Us!)
Right here at ClickFunnels, now we have an entire bunch of lead magnets, plus we’re at all times testing new ones.
Listed below are simply a few of the lead magnets that we’re at present utilizing:
As you may see, all these lead magnets deal with varied issues associated to constructing a web-based enterprise.
However they arrive in several codecs, require completely different ranges of dedication, and talk about completely different points.
This enables us to generate extra leads as a result of now we have one thing for everybody taken with on-line entrepreneurship.
Use a Squeeze Web page as Your Homepage
Bear in mind how we stated that you must ditch your web site and change it with a gross sales funnel?
Properly, there’s a approach to get one of the best of each worlds, although it’s nonetheless much less efficient than having simply the gross sales funnel.
Right here’s what you are able to do:
Exchange your homepage together with your lead magnet touchdown web page however preserve the navigation bar in order that guests would have the choice to discover your web site.
Squeeze pages work greatest for this.
You need to create a squeeze web page that options these three key parts:
- A headline that explains what your free supply is all about.
- An opt-in type the place the potential buyer can sort of their e mail deal with.
It could actually both be displayed instantly or proven as a pop-up as soon as they click on the call-to-action button.
Alternatively, when the potential buyer clicks the call-to-action button, you may take them to a separate web page that options an opt-in type. - A call-to-action button that encourages the potential buyer to get your lead magnet.
You may additionally need to experiment with varied further parts reminiscent of further copy, social proof, related photos, and so forth.
These further parts would possibly assist you enhance your conversion fee however ensure to A/B take a look at every thing.
Instance: Double Your Freelancing
Brenan Dunn from Double Your Freelancing has an e mail course on freelancing that he affords without cost on his web site.
Check out the squeeze web page that he makes use of as his homepage:
Whenever you click on on the “Get Lesson #1” call-to-action button, you’re taken to a separate web page that options extra details about the course + an opt-in type the place you may sort in your title and e mail deal with.
Show a Characteristic Field on Your House Web page
Okay however what if you wish to have an everyday homepage versus a squeeze web page?
You possibly can nonetheless optimize it for lead technology by displaying a function field above the fold.
That method, when a possible buyer lands in your homepage, the very first thing that they’ll see will likely be a function field that encourages them to subscribe to your e mail record.
However then once they scroll down they’ll discover different homepage content material reminiscent of extra details about what it’s that you just do, hyperlinks to your hottest weblog posts, social proof reminiscent of endorsements and testimonials, and so forth.
Instance: Adam Enfroy
Adam Enfroy, a blogger greatest identified for making $1,000,000+ in his first 2 years of running a blog makes use of this strategy on his web site.
Whenever you land on his homepage, you see this function field:
(Observe how he’s displaying social proof by sharing the variety of e mail subscribers on his record.
That is an efficient method to make sure the potential buyer that subscribing to your e-newsletter is price it).
However then, while you scroll down, there’s different homepage content material reminiscent of:
- A proof of what you may count on from his weblog.
- Hyperlinks to a few of his hottest weblog posts.
- A fast abstract of Adam’s story and his strategy to running a blog.
- Social proof within the type of “As Seen On” media badges and endorsements from well-known on-line entrepreneurs.
As you may see, this strategy permits Adam to seize leads, introduce himself to potential prospects, and assist them discover his content material, all along with his homepage.
When you have a navigation bar in your web site, then ensure to advertise your lead magnet in it.
Clearly, you must create a separate tab in your lead magnet, however we additionally suggest utilizing a coloration that contrasts together with your general coloration scheme to attract consideration to it.
That method, when a possible buyer lands in your web site, they’ll instantly discover that tab.
Instance: Get the Man
Matthew Hussey, a world-renowned courting coach, does this on his Get the Man web site.
He makes use of a quiz as his lead magnet and promotes it each along with his function field and in his navigation bar.
See how your eye is straight away drawn to the purple call-to-action buttons?
When you click on on the “Take The Quiz” tab within the navigation bar, you can be taken to an opt-in type that’s on the identical web page under the fold the place you may sort in your title to get began.
Add a Sensible Bar to Your Web site
A sensible bar is an alert bar that’s displayed throughout the highest of your web site. You should use it to advertise your lead magnet.
Sometimes, the bar stays in place because the customer is exploring your website, so your free supply is at all times proper in entrance of them.
It’s additionally price noting that good bars may be helpful for selling time-sensitive offers reminiscent of seasonal gross sales, dwell occasions, and so forth.
Instance: Rocketship Company
Chris von Wilpert, greatest identified for serving to Noah Kagan scale Sumo weblog, used to have a sensible bar on his Rocketship Company web site.
Right here’s what it seemed like:
Nevertheless, since then, he has changed his Rocketship Company web site with a gross sales funnel, so now his homepage appears like this:
And while you click on the call-to-action button, you’re taken straight to the gross sales web page of his frontend product, an e-book referred to as “The Ski Slope Technique”:
Add Decide-In Kinds to Your About Web page
When a possible buyer discovers your web site, their first impulse will possible be to click on the “About” tab in your navigation bar.
And that’s comprehensible – often, the About web page explains what the entire thing is, effectively, about.
Consequently, the percentages are that this web page is without doubt one of the hottest pages in your web site, so it is smart to do your greatest to transform that visitors into leads.
Derek Halpern has popularized an efficient About web page template that was initially developed by CopyBlogger.
Right here’s what it appears like:
- Prime individuals in your web site’s content material and why it’s vital
- Decide-in type
- Present social proof
- Decide-in type
- Present private again story
- Decide-in type
Having three opt-in kinds in your About web page may appear a bit a lot, but it surely is smart when you concentrate on it.
Right here’s how Derek defined it:
“If individuals go to your about web page to seek out out all about your web site, you’ve got an opt-in type prepared for them. In the event that they’re there to see if you happen to’re credible, opt-in type prepared. And in the event that they need to find out about you? No drawback there both. Decide-in type prepared.”
Derek himself doesn’t comply with this template anymore, although – now there’s just one opt-in type on his About web page.
We encourage you to experiment with the variety of opt-in kinds in your About web page. You need to actually have a minimum of one… However perhaps two and even three would convert higher?
The one approach to discover out is to A/B take a look at it!
Present an Decide-in Kind Under Every Weblog Publish
Do you’ve got a weblog?
Then what could possibly be a greater time to encourage the potential buyer to subscribe to your e mail record than the second once they have simply completed studying one in every of your articles?
In any case, if they’ve made all of it the way in which to the top, then they should have loved the content material, proper?
So it’s cheap to imagine that they may be taken with extra content material like that.
That’s why we suggest inserting an opt-in type under every publish and selling your e-newsletter.
After all, you may as well promote your lead magnet, however selling your e-newsletter would possibly make extra sense on this state of affairs. Why?
As a result of that means that you can capitalize on the truth that the potential buyer loved studying your weblog publish by providing extra nice content material in alternate for his or her e mail deal with.
When you aren’t certain which possibility to decide on, then merely A/B take a look at it to see what converts higher.
Instance: The Artwork of Non-Conformity
Chris Guillebeau, a blogger greatest identified for visiting each nation on this planet, makes use of this strategy on his “The Artwork of Non-Conformity” weblog.
On the backside of every weblog publish, there’s an opt-in type encouraging you to enroll in the “weekly dispatch”:
Create Content material Upgrades for Your Most Widespread Weblog Posts
You possibly can make the most of the recognition of your high weblog posts by including content material upgrades to them
A content material improve is a lead magnet designed to function an improve on a particular piece of content material.
Sometimes, content material upgrades are sources that assist the reader implement the options mentioned in these weblog posts (e.g. cheat sheets, checklists, 30-day plans, and so forth.).
Alternatively, they may also be items of content material that add worth to the unique weblog posts (e.g. interviews, case research, movies, and so forth.).
Content material upgrades are inclined to convert higher than common lead magnets as a result of they’re extra prone to be related to that exact particular person at that particular second in time.
Give it some thought:
The potential buyer is studying an article that presents an answer to an issue that they’re battling…
And then you definitely supply them a content material improve that may assist them implement that resolution.
Sounds tempting, proper?
Additionally, we’re speaking about content material upgrades within the context of weblog posts as a result of this text is about optimizing your web site for lead technology.
However you should use them for all types of content material – social media posts, YouTube movies, podcast episodes, and so forth.
Actually, we encourage you to create content material upgrades for your entire hottest content material, irrespective of the platform.
Instance: Sumo
Sumo has a weblog publish referred to as “7 Should-Have Instagram Advertising Instruments For Fast Progress”that will get a whole lot of natural visitors:
So to benefit from that visitors, they created a content material improve.
It’s a swipe file that features the advertising and marketing plan that they used to develop their Instagram account to 100k followers + their customary working procedures (SOPs).
Then they added a name to motion on the backside of the publish that encourages the reader to get the improve:
Additionally they arrange this welcome pop-up that’s proven while you open the web page:
In addition to this exit-intent pop-up that’s proven if you find yourself about to depart the web page:
Content material upgrades are a vital part of Sumo’s content material advertising and marketing technique.
If you wish to be taught extra about their strategy, you may watch this video the place the beforehand talked about Chris von Wilpert explains it:
Use an Exit-Intent Pop-Up
Everybody hates pop-ups.
However there’s no denying that they work!
On the very least, you must have an exit-intent pop-up in place, in order that you may make one final try to get the potential buyer’s e mail deal with.
In any case, they’re about to depart your website anyway, so that you don’t have something to lose at that time, proper?
Past that, you would possibly need to take into account including a welcome pop-up, timed pop-ups, and event-triggered pop-ups.
Nevertheless, most of these pop-ups are extra controversial since they are typically annoying and intrude with the person expertise.
So A/B take a look at them to guarantee that they really assist your conversion fee as a substitute of damaging it.
Instance: Tim Ferriss
Tim Ferriss has a lead magnet e-book referred to as “17 Questions That Modified My Life”.
He makes use of this exit-intent pop-up to market it on his web site:
Need To Be taught How To Convert Extra Leads Into Paying Prospects?
Implementing the following pointers ought to assist you generate extra leads.
However you want a system for changing these leads into paying prospects after which into repeat prospects.
Our co-founder, Russell Brunson, has developed such a system – it’s referred to as the Worth Ladder gross sales funnel.
And if you happen to be part of our free 5 Day Problem, he’ll stroll you thru constructing one for your online business, step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be a part of our 5 Day Problem right this moment. It’s utterly free!
