As gross sales consultants, trainers, and coaches, we completely adore it when the gross sales groups we work with shares successes they’ve had as a direct correlation to the recommendation, ideas, and ways we share.
Our firm tradition encourages innovation and creativity, which permits us to find new developments, and work out what works and would not work in order that we will share recommendation with our purchasers. Video is a device and tactic that we have explored and had the chance to get inventive with.
For those who’re questioning how you should utilize video as a part of your gross sales course of, maintain studying!
Including human context has been a confirmed tactic for fairly a while. Science tells us, the extra we
“see” somebody, the higher the possibility we “like” them earlier than we even meet for the primary time. It’s one of many causes Actual Property brokers have included their headshots on enterprise playing cards, “For Sale,” collateral and digital signatures for years!
For those who’re undecided the place to start out utilizing video, are 5 methods you can also make video give you the results you want.
5 Methods to Use Video within the Gross sales Course of
1. Video to interact and join with prospects.
One of many latest and confirmed ways to assist interact prospects and clients in your gross sales course of is utilizing video to face out and add human context to what would probably have been emailed in any other case.
2. Video to set an agenda in your assembly.
One other place to insert a video of your self is when sending an agenda in your assembly. Sending a written agenda forward of time is a greatest apply, and including video to the way you talk your agenda may also help you could have a extra productive assembly. Somebody is extra more likely to retain the data you share in your agenda with video included.
3. Video to recap a gathering.
Utilizing video to recap a gathering has a twin goal, too. Along with elevated engagement and one other alternative for a prospect or buyer to “see” you, you should utilize the recap to verify your understanding of what you realized and the subsequent steps.
4. Video to share a hit story.
Storytelling is a robust persuasion approach and what higher strategy to share a narrative than with video! Video captures inflection and emotion higher than e-mail or a cellphone name. Once you haven’t been capable of interact a prospect, and also you need to use a case examine or success story as a part of your try to attach, strive video!
5. Video to thank and acknowledge your greatest clients.
Utilizing video to thank and acknowledge somebody goes alongside the traces of utilizing video to share a narrative—the emotion a video can seize performs nicely right here, too.
For those who’ve by no means used video in your gross sales course of, begin with simply one among these 5 methods till you get extra snug with the method and results of utilizing video. Let go of your ego; don’t get too caught up in being polished and be your self.
Keep in mind, it is all about including human context to be human!
*Editor’s Word: This weblog was initially written in 2020 and has since been up to date.
