Zurich Insurance coverage removes Z image after letter used to indicate assist for Ukraine struggle By Reuters

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© Reuters. FILE PHOTO: The brand of Zurich Insurance coverage is seen at its headquarters in Zurich, Switzerland January 13, 2022. REUTERS/Arnd Wiegmann

ZURICH (Reuters) – Zurich Insurance coverage has eliminated its Z emblem from social media after the letter grew to become an emblem of assist in Russia for Moscow’s invasion of Ukraine.

The corporate stated it was eradicating the emblem – a white Z on a blue background – as a result of it didn’t wish to be misinterpreted as supporting Russia within the battle.

“We’re briefly eradicating the usage of the letter ‘Z’ from social channels the place it seems in isolation and could possibly be misinterpreted,” the corporate advised Reuters in an announcement.

“We’re monitoring the state of affairs carefully and can take additional actions if and when required,” the corporate stated, following a report by The Telegraph newspaper in England.

The letter Z has been used as a marking on Russian army automobiles collaborating within the battle and has been adopted by Russians supporting the struggle, with it being outstanding on flags and at pro-Kremlin rallies.

Moscow has described its actions in Ukraine as a “particular army operation.”

Zurich Insurance coverage stated earlier this month that it was not taking up new home prospects in Russia and won’t renew current native enterprise.

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