Common Music Larger China has launched Capitol Data China as a brand new frontline label targeted on signing and growing Chinese language music talen.
UMG has additionally launched a brand new standalone Worldwide division out there beneath the management of Yvonne Yuen, devoted to supporting UMG’s world expertise roster throughout Larger China, which can proceed to function beneath the Common Music China banner.
Yuen has been appointed as SVP, Advertising and marketing & Head of Worldwide, Common Music Larger China, and can proceed to be primarily based in Hong Kong and report back to Sunny Chang, Chairman & CEO, UMGC.
The launch of those new divisions is supported by strategic government administration appointments, with Tom Tang (唐勇) appointed as GM, Capitol Data China and Yvonne Yuen as SVP, Advertising and marketing & Head of Worldwide, Common Music Larger China efficient instantly.
Each divisions will report back to Sunny Chang, Chairman & CEO, Common Music Larger China.
The launch of Capitol Data in China brings the enduring label to Asia for the primary time.
For greater than 80 years, Capitol Data has been dwelling to a few of the world’s most outstanding recording artists, together with The Beatles, The Seaside Boys, Nat “King” Cole, Peggy Lee, Linda Ronstadt, Frank Sinatra, and numerous others.
Right this moment, Capitol’s artists embrace the likes of Paul McCartney, Katy Perry, Halsey, Troye Sivan, Niall Horan, Neil Diamond, Sam Smith, and Beck.
Capitol Data China says that it’ll look to construct on “the wealthy legacy of this legendary label and set up itself as a house for Chinese language music expertise and tradition sooner or later”.
The label shall be primarily based in Beijing beneath the management of Tom Tang.
Beneath the multi-label construction, Common says that UMGC is targeted on “growing new modern methods to assist home labels, to offer an unprecedented suite of companies to China’s wealthy and numerous musical expertise.”
All labels beneath UMGC will work with native digital companions in content material licensing and inventive advertising, alongside UMG’s world community of platforms and companions.
In August 2020, UMG entered into content material licensing agreements with each Tencent Music Leisure Group and NetEase Cloud Music – two of the most important home music streaming companies in China.
In August 2021 – UMGC grew to become what it claims was the primary main music firm to determine a number of frontline label operations throughout China with the launch of Republic Data China, EMI China, PolyGram Data China, and Common Music China as its flagship label divisions.
Every label operates independently with its personal devoted artist rosters, A&R and advertising groups.
“We’re in a world business, and it’s massively vital to Capitol that audiences all over the world are in a position to interact with our artists and their music.”
Michelle Jubelirer, Chair and CEO, Capitol Music Group, stated: “We’re in a world business, and it’s massively vital to Capitol that audiences all over the world are in a position to interact with our artists and their music.
“The formation of Capitol Data China and the naming of such proficient members to the label’s government administration staff implies that Chinese language audiences could have higher entry to home repertoire throughout China beneath Tom, in addition to our numerous roster of worldwide celebrity expertise beneath Yvonne.
“It is a large and becoming advance of Capitol’s 80-year legacy.”
“I’m so honored to have been given the chance to launch the enduring document label – Capitol Data in China.”
Tom Tang, Capitol Data China
Tom Tang, GM of Capitol Data China stated: “I’m so honored to have been given the chance to launch the enduring document label – Capitol Data in China.
“That is an thrilling and dynamic time for music in China, with an explosion in potentialities throughout cultural creativity and digital innovation. Now greater than ever, we’ve got a chance to construct world careers for our homegrown musicians.
“I stay up for collaborating with the world-class staff at UMG, increasing our funding in native expertise, and constructing the visibility and recognition of Chinese language music internationally.”
Adam Granite, 15 Jun e2017. Photograph by: Carsten Windhorst / FRPAP.com
“As one of many fastest-growing markets on the planet, we’re dedicated to increasing the alternatives for Chinese language expertise to seek out success domestically, throughout the broader area and worldwide.”
Adam Granite, EVP, Market Growth, Common Music Group, stated: “As one of many fastest-growing markets on the planet, we’re dedicated to increasing the alternatives for Chinese language expertise to seek out success domestically, throughout the broader area and worldwide.
Added Granite: “As a way to uncover and unleash the massive potential of China’s musical creativity, we proceed to evolve and strengthen our operations, and our dedication to A&R and expertise growth via our distinctive multi-label construction.
“These additions to our enterprise, enable us to offer greatest in school companies and create alternatives for each our home and worldwide artists.
“I want Tom and Yvonne nice success and am thrilled to launch a brand new division of Capitol Data, one in all music’s most iconic labels in China.”
“I’d wish to congratulate Yvonne and Tom for taking on new duties as we proceed to increase our multi-label operations within the extremely aggressive market of China.”
Sunny Chang, UMGC
Sunny Chang, Chairman & CEO, UMGC, stated: “I’d wish to congratulate Yvonne and Tom for taking on new duties as we proceed to increase our multi-label operations within the extremely aggressive market of China.
“Yvonne has all the time performed a necessary function to bridge native and worldwide along with her strategic considering, wonderful perception, and cross-culture experience.
Added Chang: “I’m excited to see Yvonne obtain additional successes for our worldwide division throughout the area. And I welcome Tom to affix our stellar administration staff, additional intensifying our dedication to home A&R with the launch of Capitol Data.
“I imagine his extraordinary depth of data and big selection of expertise tremendously contribute to the long run success of Capitol in China.”
“It’s a privilege for me to take up this new function at such an thrilling time. Nice music travels throughout borders.”
Yvonne Yuen
Yvonne Yuen, SVP Advertising and marketing Larger China and Head of Worldwide, stated: “It’s a privilege for me to take up this new function at such an thrilling time. Nice music travels throughout borders.
“At UMGC, our worldwide staff all the time strives to develop modern and tailored advertising campaigns to interrupt our artists’ repertoire to new territories and audiences, and that change of music ought to work each methods.
“I imagine that China is on the forefront of breaking the worldwide stars of tomorrow. I hope to work carefully with our home labels to determine the long run stars from China and produce their music to achieve a world viewers.”
Tang joined UMGC in August 2019 as VP, Head of A&R and Content material Technique, Common Music China and has performed an integral function in home A&R technique growth and inventive content material partnerships.
He has supported the latest signings of UMC artists together with Linong Chen (陈立农) and Sunnee (杨芸晴), who UMG says have been China’s most profitable debut acts in 2020, Gina Alice (吉娜·爱丽丝); Dylan Xiong (熊梓淇) ; and Chengyu Cai (蔡程昱).
Tang has additionally led partnerships with Disney China, Hunan TV and League of Legends (Riot Video games), amongst others.
A local Chinese language music government with over 20 years’ expertise, in 2019, Tang was named “Supervisor of the 12 months” by China Music Enterprise in recognition of him efficiently breaking Chinese language Hip-hop artist Air(艾热) who was named champion of the expertise competitors present – Rap of China.
Previous to UMG, Tang was a musical entrepreneur, launching numerous start-ups and music initiatives in addition to holding managerial roles at Wild Help and EE Media.
On this newly created function, Yuen will lead the event of promoting technique, day-to-day promotional campaigns, and inventive business partnerships for UMG’s roster of worldwide artists within the area.
Through the years, UMG says that its worldwide artists have established strong fanbases amongst China’s music audiences, with Republic Data/UMG artist Taylor Swift changing into the biggest-selling worldwide artist in China of all time.
As well as, Yuen and her staff will lead world advertising efforts for Chinese language home artists, increasing and creating new alternatives for home artists to achieve a broader worldwide viewers, via UMG’s world community of corporations and labels.
Yuen beforehand held regional advertising positions in Larger China and South Asia inside UMG. Previous to becoming a member of UMG in 2005, Yuen held the place of VP, Advertising and marketing, Sony Music Asia and roles at Warner Music and Area Group in Hong Kong.Music Enterprise Worldwide
