Apply Ignition, a shopper engagement and commerce platform for skilled providers, has develop into Ignition, to replicate progress from its core proposal and fee automation answer to a broader shopper engagement platform, serving to accounting, bookkeeping {and professional} providers companies.
The model change follows 18 months of product funding to construct a scalable and intuitive platform that meets the wants of a various and rising buyer base in APAC, North America and EMEA. Just lately, Ignition raised $50 million in a Collection C funding spherical led by JMI Fairness to help international growth and new gross sales and advertising capabilities.
The brand new platform enhancements embody conversion price optimization within the proposal course of, to make it simpler for a broad vary of companies to resume and upsell providers. With extra versatile billing choices and a number of choice proposal templates from main trade consultants and companions, accountants and bookkeepers particularly can full conventional duties corresponding to tax technique and payroll, whereas delivering new advisory choices.
The platform additionally options new integrations in addition to enhancements to current ones. As well as, a brand new Gusto integration offers customers the flexibility to simplify billing and scale advisory providers, whereas an enhanced Xero Apply Supervisor provides extra flexibility to automate jobs. The improved “Evaluation and Pay” on-line expertise offers corporations extra methods to be paid, together with automated funds and invoicing.
Ignition has been driving digital transformation within the skilled providers trade for nearly a decade, permitting a broad vary of consumers to revamp their shopper relationships, operations and enterprise growth. Over 5,000 accounting {and professional} providers companies around the globe use Ignition to win new enterprise with spectacular digital proposals, have interaction purchasers with a transparent scope of labor and receives a commission on time by automating fee assortment.
To this point, Ignition has helped companies facilitate over 6.5 million fee transactions and have interaction greater than 1.1 million purchasers, with over 2.2 million proposals accepted. On common, 52 p.c of proposals are accepted inside 24 hours.
As a part of the rebrand, Ignition additionally launched a brand new visible model id to spotlight its core promise to assist its prospects to do enterprise with purchasers extra simply and “spark” long-lasting relationships.
Since its launch in 2013, Ignition has hundreds of consumers and groups in Australia, Canada, New Zealand, the Philippines, South Africa, the USA and the UK.
