Do you know that YouTube has 2.2 billion customers worldwide?
That’s round 27% of the full inhabitants of the planet… So it’s most likely protected to say that whoever your superb prospects are, you’ll find them on YouTube!
And probably the most simple strategy to attain your audience on this platform is by way of paid adverts.
Wish to learn to create a YouTube adverts funnel that converts?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We imagine that the best strategy to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her electronic mail tackle.
- Frontend. You provide the potential buyer your least costly and least worthwhile services or products.
- Center. You provide the client a dearer and extra worthwhile services or products.
- Backend. You provide the client your most costly and Most worthy services or products.
Ideally, you additionally provide a continuity program of some kind, which means, a subscription product that generates recurring income.
We additionally advocate including downsells, upsells, and cross-sells to those core affords to be able to maximize your income.
The rationale why this gross sales funnel works so nicely is that it permits you to:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Webinar Funnel?
A webinar funnel is a variation of the Worth Ladder gross sales funnel the place you utilize a free webinar as your lead magnet.
Right here’s the primary concept:
You ship site visitors to the lead magnet touchdown web page aka webinar registration web page.
Then you definitely host the webinar, present free worth as promised, and pitch your frontend product on the finish.
And if somebody registered for the webinar however didn’t attend it, you ship them a hyperlink to a webinar replay.
Russell used webinar funnels to develop our firm tremendous quick within the first yr – he would do 5-7 webinars per week. Typically even 2-3 webinars a day!
This gross sales funnel might be greatest suited to YouTube adverts, which is why we’re going to deal with it on this article.
How To Construct a YouTube Adverts Funnel
Okay, sufficient with the idea, it’s time to get to the nitty-gritty. How will you construct a YouTube Adverts webinar funnel?
Right here’s a easy six-step course of that you would be able to observe:
Step #1: Create a Tremendous Informative Webinar
The phrase “webinar” stands for “net seminar”.
It’s a 45-60 minute presentation on a particular matter.
So how will you construction it in a method that helps you generate gross sales?
Present a Ton of Free Worth!
Your presentation ought to be worthwhile in and of itself – you need individuals to go away feeling like they’ve realized one thing even when they resolve to not purchase your product.
In different phrases, it must be an precise net seminar that teaches your superb buyer helpful stuff, not simply an hour-long pitch in your frontend product.
In any other case, it is going to appear to be a bait and change the place you promised one factor however then delivered one thing else as a substitute.
Make Positive That Your Presentation Is Participating
Protecting somebody’s consideration for an hour will be fairly a problem – particularly on-line when there are such a lot of distractions only one click on away.
That’s why you should make your presentation as participating as doable:
- Create an emotional connection by way of empathy. You wish to present your viewers that you just perceive what they’re going by way of. Be certain to try this earlier than moving into the primary matter.
- Use the ability of storytelling. Probably the greatest methods to indicate empathy is to inform your individual story. What struggles have you ever overcome which might be comparable to people who your superb prospects are coping with proper now? You additionally wish to use fascinating tales for instance the factors you might be making- your webinar shouldn’t be simply dry data.
- Keep upbeat! Your emotional state will have an effect on the emotional state of the attendees. In case you are bored your self and browse the script in a monotonous voice, they may even begin feeling bored. However in case you are enthusiastic concerning the matter, they are going to be extra prone to have an interest as nicely.
Clearly, staying upbeat means one thing totally different for each individual, so just be sure you stay true to your persona. In any other case, you may come off as faux… And nobody trusts faux individuals!
Be Assured When It Comes To Pitching Your Product
Transitioning into your gross sales pitch will be difficult.
That is the place individuals begin mumbling, stuttering, and simply typically being awkward. Luckily, there’s a straightforward strategy to keep away from all that.
Use this script:
“So now I’d wish to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I believe goes to alter tons of lives and companies for the higher. However I don’t wish to do it with out your permission. When you guys wish to be taught extra about [PRODUCT/SERVICE] then simply kind “Sure” within the chat bar.”
And if nobody says sure, you may give it yet one more strive:
“Okay. Effectively I don’t wish to take up an excessive amount of of your time. However I actually assume that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes displaying you this provide I put collectively?”
If individuals really feel like they’ve realized so much from you, they may most likely wish to hear about your provide.
And what in the event that they don’t?
Effectively, that’s going to be awkward, little question about that… However you’ll survive.
Merely thank everybody for his or her time, finish the webinar, then return to the drafting board, determine what went flawed, and create a greater presentation.
Rent a Graphic Designer To Assist Create Your Presentation
A typical webinar is a slideshow presentation with a voiceover.
Whereas professionally designed graphics aren’t a necessity, it’s necessary to know that the pictures that you just use in your slideshow will have an effect on the best way the webinar attendees understand you.
Which means:
Individuals received’t be inclined to belief you if what they see on the display appears prefer it has been drawn with MS Paint by a toddler.
That’s why you may wish to contemplate hiring a graphic designer on UpWork that can assist you with that when you aren’t that assured in your individual graphic design abilities.
Be Upfront About Pre-Recorded Webinars!
You don’t have to host the webinar reside each time.
The truth is, when you don’t wish to, you don’t want to try this in any respect – you possibly can merely use a pre-recorded presentation in your webinar funnel.
Nevertheless, when you select to go the pre-recorded aka evergreen webinar route, just be sure you are upfront with the attendees about it.
Which means that you may have to give you a special transition into your product pitch than the one offered above.
The rationale why it’s so necessary to make it clear that it’s a pre-recorded webinar is that the entire Worth Ladder idea relies on constructing belief.
So it doesn’t make sense to deceive your webinar attendees – if individuals notice that you’re mendacity, that may destroy no matter belief they’d in you.
There are additionally apparent moral points with mendacity however even from a purely enterprise perspective, it’s a horrible concept.
So don’t do it.
Wish to be taught extra about creating webinars that promote?
Take a look at “Excellent Webinar Secrets and techniques” the place Russell shares his strategy to creating high-converting webinars!
GET INSTANT ACCESS TO “PERFECT WEBINAR SECRETS” FOR $7
Step #2: Create a Registration Web page For Your Webinar
Now that you’ve your webinar prepared, it’s time to create a registration web page for it.
We advocate going with a easy squeeze web page that has these three key components:
- A headline that conveys what your webinar is all about. We advocate avoiding the phrase “webinar” – use phrases like “net class”, “masterclass”, and so on. as a substitute. Additionally, your headline is meant to pique curiosity, so guarantee that it’s intriguing however doesn’t give an excessive amount of away.
- An opt-in kind the place the potential buyer can kind of their electronic mail tackle. It may be both displayed instantly or proven after they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to register for the webinar.
You may additionally wish to experiment with components that add shortage reminiscent of countdown timers.
Right here’s an instance of a registration web page that we’re utilizing for certainly one of our webinars:
Step #3: Create an Irresistible Frontend Supply
The aim of the frontend provide isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.
That’s why we advocate making a product that’s designed particularly for that objective.
Observe this components:
Low Value + Excessive Worth = Irresistible Supply
The best value level for a frontend provide is $7 as a result of it’s a value that:
- Isn’t low sufficient to make the potential buyer query the worth of that product.
- Isn’t excessive sufficient to make the potential buyer cease and assume twice earlier than shopping for it.
After getting transformed that lead right into a paying buyer, then you can begin providing them dearer merchandise by following the Worth Ladder gross sales funnel construction.
Step #4: Create a Gross sales Web page for That Frontend Supply
You additionally want a gross sales web page in your frontend provide.
Listed below are the three key issues to remember when writing gross sales copy:
Emphasize Advantages
The excellence between options and advantages is likely one of the most necessary copywriting rules:
- A function is a high quality or a perform of a product (e.g. “These sneakers are waterproof”).
- A profit is the worth that the client will derive from that product (e.g. “These sneakers will hold your toes dry”).
Individuals purchase due to the advantages – we don’t purchase waterproof sneakers simply to have waterproof sneakers, we purchase them as a result of we wish to hold our toes dry.
That’s why your gross sales web page copy must be centered on the advantages. What do individuals hope to realize by shopping for your product? Emphasize that.
Present Social Proof
Social proof is a persuasion precept.
It says that once we are uncertain of what to do, we have a look at what others do to be able to decide.
Right here’s what which means within the context of gross sales web page copywriting:
Everybody is aware of that you’re biased in terms of your individual product. After all, you declare that it’s superb. You stand to revenue from the sale.
That’s why potential prospects are extra enthusiastic about what different individuals must say about you, your organization, and your product.
You wish to present as a lot social proof as you possibly can to assist them decide:
- Showcase buyer testimonials.
- Show “As Seen On” media badges.
- Point out related credentials, accomplishments, numbers, and so on.
There’s no such factor as an excessive amount of social proof so long as it doesn’t distract the potential buyer from shopping for your product – when you’ve acquired it, flaunt it!
And when you don’t have any social proof but, then go on the market and get it!
Present a 30-Day or a 60-Day Cash-Again Assure
You wish to take away all monetary danger from the shopping for determination by offering a 30-day or a 60-day no-questions-asked money-back assure.
It’s greatest to show it subsequent to the “Purchase” button in order that it might be unimaginable to overlook.
For instance:
Relationship coach Matthew Hussey offers a 60-day money-back assure for his product “The Momentum Texts”.
He shows it proper below the “Get My Obtain” button:
Step #5: Create Your YouTube Advert
All of us hate YouTube adverts and hit that “Skip Advert” button the second it seems. So how will you get your superb prospects to observe your advert?
We advocate utilizing the Hook, Story, Supply framework:
- Hook: Seize the potential buyer’s consideration.
- Story: Inform them a fascinating story.
- Supply: Current your provide.
Right here’s how Russell explains it:
An important a part of your advert is the hook. How will you seize the potential buyer’s consideration earlier than that “Skip Advert” button seems?
Your hook must be a “sample interrupt” – it must cease the viewer of their tracks and make them concentrate.
You possibly can obtain that in numerous methods:
- Going for shock worth – utilizing surprising pictures, controversial statements, scary statistics, and so on.
- Demonstrating your abilities – this works nicely in case you are educating abilities that look spectacular on digicam (calisthenics tips, cooking, and so on).
- Utilizing humor – a well-crafted joke can work nicely right here, particularly if it’s accompanied by related visuals.
- Difficult typical knowledge – making a controversial assertion that goes in opposition to the consensus in your area of interest.
- Creating an emotional connection by way of empathy – demonstrating that you just perceive the potential buyer by invoking the ache they really feel and empathizing with that ache.
- Concentrating on individuals’s fears – mentioning one thing that your potential prospects are afraid of.
- Concentrating on individuals’s desires – point out one thing that your potential prospects dream about.
There’s no one-size-fits-all hook recipe, all of it will depend on your audience.
After all, you additionally have to hold your model picture in thoughts – you don’t wish to go overboard with shock worth, and so on. simply to get individuals’s consideration.
The most well-liked YouTube video advert ever might be Tai Lopez’ “Right here In My Storage (Official): Lamborghini, Information, And Books With Tai Lopez” which has 71M views.
It begins with this hook:
“Right here in my storage, simply purchased this new Lamborghini right here…”
Tai’s audience is aspiring entrepreneurs so the opening line is certain to get their consideration.
Then he begins telling a narrative about how he used to reside in slightly city, sleep on a sofa in a cell dwelling, had solely $47 in his checking account, no school diploma, no alternatives…
After which he pitches his lead magnet which is a video with three classes that helped him get to the place he’s at this time.
In the meantime, our hottest video advert that has 2M views known as “ClickFunnels – This Gold Digger Bought Wealthy Portray Nude Squirrels”.
Right here’s its opening line:
“Meet Steve, an workplace employee who’s about to get his first gold digger..”
And the entire advert is so whacko that you would be able to’t assist your self however watch it till the top.
Take into account that individuals go to YouTube to hunt leisure – so your video advert must be entertaining if you wish to get them to observe the entire thing!
Proceed Offering Free Worth!
Look, regardless of how nice of a salesman you might be, you received’t be capable to convert all your webinar attendees into paying prospects. And that’s okay.
What’s necessary is that now you’ve got their electronic mail addresses. That permits you to proceed offering free worth.
They won’t be prepared to purchase at this time, this month, and even this yr…
However when you keep in contact with them, you can be the primary individual that involves their minds as soon as they resolve that they’re able to spend money on an answer to an issue that your product addresses.
So don’t simply host a webinar and depart it at that. Proceed offering free worth, nurturing these relationships, and constructing belief. Play the lengthy sport and you will win ultimately.
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s hold it actual:
Constructing a gross sales funnel from scratch can seem to be a frightening activity.
That’s why we created our 5-Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel
…in simply 5 days.
So don’t hesitate.
