5 questions with … Santander Financial institution’s Chief Shopper and Digital Transformation Officer Pierre Habis


Santander Financial institution appointed Pierre Habis to the newly created function of chief client and digital transformation officer in June, increasing his duties to incorporate oversight of the financial institution’s digital transformation.

Pierre Habis, chief client and digital transformation officer, Santander Financial institution

The $102 billion financial institution is specializing in modernizing its expertise stack, which incorporates the launch of recent robotic course of automation (RPA) capabilities, automating for buyer expertise and digitizing back-office capabilities.

Financial institution Automation Information not too long ago caught up with Habis to debate Santander Financial institution’s digital transformation plans below his management. What follows is an edited model of that dialog.

Financial institution Automation Information: What processes has Santander Financial institution not too long ago automated?

Pierre Habis: In our file administration workforce, we’ve launched new RPA capabilities to assist us reply to buyer requests for info quickly, particularly throughout peak demand intervals.

As a part of a broader effort throughout the U.S., Shopper Enterprise and Banking (CBB) will bear a multiyear enterprise and expertise modernization plan, broadly categorized below the Horizon program. Mission Horizon will rework Santander Financial institution by delivering capabilities that empower digitally savvy U.S. shoppers to simplify their monetary lives. This system will obtain this by relentlessly specializing in buyer wants whereas simplifying the product set, automating cumbersome processes and delivering a future state, data-driven digital platform.

BAN: What progressive expertise is in your radar for the rest of 2022?

PH: At Santander, we’re dedicated to simplifying our processes and integrating new instruments and sources to make banking simpler for our prospects. We preserve our prospects on the middle of every part we do and goal to ship one of the best services and products via the channels which can be handy for them.

We all know that expertise has been important in serving to companies to higher serve their prospects and develop their attain to satisfy new ones, which is why we’re on this digital transformation journey. We’re reworking our expertise from the again workplace during the client expertise to extend the effectivity of our operations and higher serve our prospects.

In our investments enterprise, we’re at present working with an industry-leading supplier that gives a digital investments platform with a robo-advisor that lets prospects entry monetary recommendation at a decrease value. The investing technique could assist prospects develop their long-term wealth, they usually get a customized portfolio that we robotically handle and rebalance for them.

BAN: What world expertise belongings do you intend on leveraging to assist the financial institution’s digital transformation?

PH: The Santander Group has 157 million world prospects, a lot of whom are digital prospects. And this quantity is rising. Unlocking the facility of expertise to reinforce their expertise and tackle their wants — this isn’t a brand new idea at Santander. The financial institution’s digital transformation is the following milestone. Santander invests roughly $5 billion yearly in expertise to reinforce its prospects’ expertise, and the financial institution’s digital transformation is an extension of the group’s efforts. We can faucet into Santander’s scale, sources and world expertise capabilities to assist us drive down prices, enhance service and purchase extra prospects.

BAN: What expertise tasks are you at present centered on?

PH: We have now a digital investing platform geared towards prospects who could also be newer to investing and who’ve decrease preliminary balances to speculate. The service doesn’t substitute the skilled recommendation and steerage of a monetary advisor. As a substitute, it enhances our investments enterprise and ensures all purchasers have high quality funding choices. It’s an thrilling step ahead within the financial institution’s digital transformation.

We’re re-engineering the best way we serve prospects by intently reviewing our processes, expertise stack and automation to reimagine our buyer expertise in an environment friendly approach.

BAN: What’s your favourite piece of management recommendation?

PH: I grew up in financial institution branches, which instilled in me a deep understanding and appreciation for the significance of cultivating relationships. A private contact and making certain every workforce member feels valued has to stay one of many high priorities for any chief. This has stayed with me all through my profession.

Having relationships additionally builds belief, and workforce members are extra open to sharing suggestions, which pays dividends. Listening and studying from my workforce has powered my very own progress and growth. Regardless of the place somebody is within the profession journey, from entry-level to the C-suite, all of us must be studying and rising.

Financial institution Automation Summit Fall 2022, happening Sept. 19-20 in Seattle, is a vital occasion on automation and automation expertise in banking. Be taught extra and register for Financial institution Automation Summit Fall 2022.


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