Whiteboard animation affords a compelling medium to promote and place your self available in the market. Few video advertising and marketing types do a greater job of serving to your model or message to resonate with an viewers.
Nonetheless, ask any skilled video firm, they usually’ll all agree that it is advisable nail some key fundamentals from the get-go, or your whiteboard video gained’t work.
Let’s study these basic parts as we share insider tips about utilizing the fashion to make your model and message shine.
1. Put the fundamentals in place
Earlier than leaping in, it’s important to know the essential parts of a whiteboard video and why the fashion may be so efficient in a promotional and communication context.
Do you keep in mind your main college instructor writing and drawing on a whiteboard whereas explaining new issues? Whiteboard movies observe the identical fundamental premise.
The fashion’s hallmark is an actively drawing hand illustrating key story parts on a white background. On the identical time, a narrator voices what’s occurring utilizing storytelling to convey your message (extra on this in a bit!).
It’s a super strategy to convey complicated concepts simply, merely and engagingly as a result of:
- Fluid animations and visually detailed photographs interact audiences from begin to end.
- It creates a visible atmosphere that’s simple to observe, because of the fashion’s use of black traces sketched on a white background that minimizes distractions—so your viewers can concentrate on the video’s info whereas the story unravels.
- Audiovisual aids are extra participating and compelling than written textual content or static photographs, producing a mnemonic gadget that helps viewers retain related info.
Embrace these fundamental, distinctive parts in your whiteboard video, and also you’ll have the making of a memorable piece of content material!
2. Craft an interesting story
Storytelling is on the core of whiteboard movies. Your message will impression the video’s illustration, tone, fashion and characterization. It’s the story you weave that brings these parts collectively.
Whereas crafting a compelling story on your video could sound daunting, you solely want to observe a couple of pro-level whiteboard movies to appreciate that specialists depend on a couple of key parts to put in writing a profitable script:
- The idea: Resolve what you need to talk to the viewers and use that to tell your script.
- A gripping starting: Hook your viewers with a well-known state of affairs and relatable characters. Showcase the challenges they face or the issue they should resolve in the beginning, and also you’ll pique their curiosity.
- The issue-solver: Your product, model or message. Because the story develops, clearly state what you need viewers to remove. Whether or not it’s why your model is the right answer as a substitute of rivals or just a key piece of data, state the takeaway clearly in your script.
- A contented ending: Present how characters’ lives/conditions enhance after making an attempt your product or using the data you’ve offered.
3. Create compelling characters
Your viewers should establish together with your characters, their personalities, tastes, issues and aims. Characters are the soul of the social gathering, and they’re chargeable for main the viewers into the journey you need them to take.
Tailor your whiteboard video characters to mirror your viewers. Not solely ought to they appear comparable aesthetically, however they need to additionally painting frequent pursuits and face comparable issues.
To that finish, your whiteboard video’s protagonist ought to match your viewers in a couple of methods:
- Their specific age group and demographic
- They need to have a reputation and persona. It shouldn’t be a random, anonymous avatar.
- Share comparable pursuits and aspirations
- Share the identical space of experience
Characters like these will assist viewers join together with your message. In the event that they really feel you might be addressing them instantly, they are going to be extra open to listening to what it’s important to say.
4. Use bits of colour (however don’t get carried away!)
A whiteboard video’s aesthetic is black and white. However that alone could make it troublesome for your viewers to distinguish your model from dozens of different animated movies and types. So, what are you able to do to make your whiteboard movies really feel unmistakably yours?
It’s easy. Each aspect of your animated whiteboard video can and needs to be personalized to showcase the model’s id. By including a little bit of colour to some points of your whiteboard animation, your model will stand out and draw your viewers’s consideration the place you need it most!
A tried-and-true approach is so as to add your brand—colours and all the pieces—and introduce it at an important level within the video. One other well-liked development is to make use of your organization’s colour palette to intensify among the graphics all through the video (further factors when you use them to strengthen parts of the narrative!)
Nonetheless you go about it, do not forget that the fashion is known as “whiteboard” for a purpose. Don’t overdo it with colour, otherwise you’ll cease having an precise whiteboard video (and its advantages) in your palms.
5. Select memorable parts
If you would like viewers to concentrate to your message, your whiteboard video have to be each interesting and memorable. The core thought is to captivate the viewers by means of well-told storytelling, clever use of your model’s colour palette, and appropriate character design. But when your viewers overlook your video 30 seconds after watching it, you’ve completed little.
Use these important parts to make your whiteboard movies extra memorable:
- Select a catchy track that matches the tone of your video. It’s paramount to immerse your viewers within the animated video with catchy sound design. Keep away from loud or annoying sound results that startle viewers — that’s not what you need to be remembered for.
- Use a narrator’s voice that matches your video’s tone and is interesting—a voice they’d wish to hold listening to.
- Think about video size fastidiously. Whiteboard items can last more than the typical advertising and marketing movies however by no means overstay your welcome. Keep throughout the two-minute mark if potential.
Wrapping up
Whiteboard movies have modified the way in which entrepreneurs, manufacturers, and content material creators convey complicated messages to only about anybody. Their distinctive traits make them stand out from different video varieties and are completely suited to get your message throughout.
Achieved proper, you’ll create a superb piece of content material that may showcase your model in the absolute best mild.
Contributed to EO by Victor Blasco, an audiovisual designer, video advertising and marketing skilled, and founder/CEO of the explainer video manufacturing firm Yum Yum Movies. In addition to operating the enterprise, he’s a lifelong pupil of Chinese language philosophy and a passionate geek for all issues sci-fi.
For extra insights and inspiration from at this time’s main entrepreneurs, try EO on Inc. and extra articles from the EO weblog.
