PERIOD. is a youth-fueled motion with formidable targets. They distribute free menstrual merchandise to communities in want, empower native activists by way of coaching and advocate for systemic change.
Though they put on a number of hats throughout the complicated vary of actions they ship, PERIOD. campaigns nonetheless handle to stay progressive and attention-grabbing.
“We speak to volunteers, activists, donors, legislators, decision-makers,” says Michela Bedard, Government Director of PERIOD., “So now we have to be actually clear in our ask and identification.”
Supported by crystal clear branding, PERIOD.’s campaigns efficiently tread that tough tightrope, whereas remaining progressive, enjoyable and purposeful.
If you happen to’re searching for design inspiration to include into your subsequent marketing campaign plan—learn on! Find out how PERIOD. just lately delivered a profitable marketing campaign with loads of pizzazz, supported by highly effective branding {and professional} design.
Beginning with sturdy foundations: branding & identification
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Within the lead as much as Menstrual Hygiene Day this 12 months, PERIOD.’s Digital Highway Journey marketing campaign ‘stopped in’ on social media at dozens of their world chapters to showcase their grassroots work on the bottom.
Step one to the success of their Digital Highway Journey marketing campaign was sturdy foundations, which started with branding and identification.
“Your branding has to inform your story to all folks,” says Michela.
“We’ve been extremely lucky through the years to have very proficient, and really skilled designers are available and assist us. With out them, this might be a way more tough journey, so we stand on their shoulders.”
A number of the most necessary components in profitable branding, Michela tells us, are simplicity, readability and braveness.
“I feel now we have the perfect branding on the planet,” says Michela, “Our title is PERIOD., and what we do is handle intervals. We’re not making an attempt to have shock worth, however on the similar time, we aren’t making an attempt to cover behind who we’re.”
With sturdy branding behind them, PERIOD.’s Digital Highway Journey aimed to show the breadth of their work and the influence that their group has throughout the USA—and the globe. To construct momentum and relevancy, they constructed the marketing campaign towards the twenty eighth of Might, Menstrual Hygiene Day.
4 artistic concepts to inform your marketing campaign story: classes from PERIOD.
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1. Eye-catching t-shirts & totes
It’s early April and the environment at PERIOD.’s ‘packing social gathering’ in Portland is brimming with power. Younger folks—volunteers, largely—are hustling to pack interval merchandise, in addition to banners, t-shirts, stickers and tote luggage in vivid pink textual content that reads, “menstrual well being is a matter of human rights.”
The packs had been designed to assist the Digital Highway Journey, and create a way of a shared aim and group throughout cities and continents. PERIOD. volunteers additionally spoke in regards to the sense of function and confidence that may come from carrying bodily gadgets like t-shirts and tote luggage.
Of their transient for the 99designs artistic group, PERIOD. requested for “a brief partaking slogan for our activists to put on that makes use of fonts and patterns of contemporary Gen Z attire,” and requested for a design to assist “categorize our motion as a complete. One thing daring and highly effective.”
With artistic submissions from Rome to Manila, and Jakarta to Algiers, PERIOD. chosen a profitable design from New Yorker, Julia of CLCreative, who supplied a design impressed by trending typography types together with PERIOD.’s branding colours.
Through the contest, CLCreative stated, “I actively search out initiatives for activist orgs so I’m excited to take part.”
With daring messaging, the text-based merchandise had the facility to achieve volunteers and activists, in addition to the choice makers they hoped to achieve.
Are you interested by designing t-shirts and tote luggage to deliver your subsequent marketing campaign plan collectively? Right here’s extra on design and print the precise shirt for the precise event.
2. Customizable social media templates & stickers
As their ‘packing events’ wrap up, PERIOD. start trying towards the digital belongings to assist the Digital Highway Journey.
A social media presence is as important as a phone quantity—and an intentional and cohesive method to social media design is the way you acquire belief out of your followers. So, it’s no shock when Michela factors this out, too: “Social media is a giant a part of what we do,” she says. As helpful as social media is, it’s additionally extremely aggressive. It was important for PERIOD. to create eye-catching and customized visible belongings to behave as a automobile to hold the marketing campaign’s messaging.
They engaged with designer, stephaniemadeit, on professionally designed digital ‘frames’ for his or her images. These allowed them to drop of their Digital Highway Journey snaps from all over the world with volunteers and activists carrying their shirts and totes, hanging up their banners and delivering their work.
stephaniemadeit additionally developed a variety of digital ‘stickers’ for PERIOD.’s advertising and marketing crew to make use of throughout their digital placements, resembling Fb and Instagram tales, permitting content material to stay on-brand and on-trend with their college-aged audiences.
Get impressed by these eye-catching designs on your social media web page, or take a look at our full information on plan designs on your subsequent social marketing campaign.
3. Illustrating influence with infographics
Whereas the PERIOD. crew is working exhausting on the Digital Highway Journey, their ‘all the time on’ actions hold rolling. As with many nonprofits, donor engagement—reporting to them, ongoing communication and interesting with new donors—is important.
As an instance the influence of their applications to their donors, PERIOD. labored with the 99designs artistic group to create an infographic.
“We love an infographic!” Michela advised us. “As a result of we take care of nationwide and worldwide logistics and merchandise, lots of people didn’t perceive what it meant to donate cash to us. And so now we have to point out them, like, once you give 5 {dollars} to PERIOD., that is what it means.”
A design from stephaniemadeit was a stand-out. The designer stated, “it was very enjoyable to create one thing for such an necessary mission. I’m enthusiastic about working with purpose-driven manufacturers, so I’m completely happy to be chosen as a finalist.”
With totally handmade and customised illustrations, PERIOD.’s new data-driven and on-brand infographic supplied them a method to join with their donor stakeholders.
Uncover how one can create a professionally designed infographic for your small business or nonprofit for inclusion in your subsequent advertising and marketing marketing campaign.
4. Partaking animations & video
Need to shake issues up on your subsequent marketing campaign? PERIOD. did too.
Enter, animations and video content material!
PERIOD. concluded their Digital Highway Journey towards the top of Might, with a video callout for potential volunteers and activists to hitch the motion.
Watch the video:
Quick animated photos, or GIFs, are one other nice method to create partaking content material. In reality, they’re confirmed to be partaking. Twitter has even stated that tweets with a GIF see 55% extra engagement than these with out.
By no means ones to draw back from their matter, PERIOD. labored with stephaniemadeit to create a menstrual cup, interval pad, tampon prepare animations, and extra.
Think about together with customized animated designs in your subsequent marketing campaign! Want concepts? We’ve collected some wonderful examples of animated photos from our world group of designers.
Issues to recollect
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There are such a lot of artistic methods to inform your marketing campaign story! Think about injecting a breath of recent air into your subsequent marketing campaign with daring and assured merchandise, customizable social media templates, illustrated infographics and interesting animations. Whether or not you’re enjoyable and playful like PERIOD., or a model with a extra critical visible identification, there’s no excuse for a boring marketing campaign. All in all, assist from skilled designers and our artistic group could make marketing campaign planning a pleasure!
PERIOD. was a recipient of 99nonprofits, a world initiative that gives free design companies to organizations making a optimistic influence of their native communities and internationally.
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