33 jewellery packaging concepts that out-dazzle any diamond


Jewellery packaging is a key element of your semi-precious product’s general design. From diamonds to diamantes, when your product is as delicate and ornate as jewellery, your packaging has to work twice as exhausting in being as protecting as it’s engaging.

Not solely should it guarantee the patron of the standard and worth of what’s inside it, but it surely has to guard the product inside from harm throughout transport. It additionally should typically present security and cleansing suggestions, directions and even styling recommendations, with these printed on outer layers or inserts. Check out a number of the nice jewellery packaging designs we’ve collected beneath.

What to contemplate whenever you’re designing jewellery packaging

Whenever you’re designing jewellery packaging, take into consideration the next elements:

  • The place is the jewellery being bought? Off retailer cabinets, or by way of ecommerce? Jewellery that shall be shipped wants extra protecting packaging than jewellery taken off cabinets. This may imply a bigger field to accommodate bubble wrap, extra layers of inside packaging, or just a sturdier field.
  • What sort of jewellery is it? Earrings could be packaged on cardstock, whereas bracelets are sometimes packed in containers. Select packaging that not solely presents your jewellery in an interesting method, however retains it protected—a fragile necklace will tangle if it’s merely dropped right into a field, and earrings could be misplaced in a big pouch or plastic bag, for instance.
  • What’s your funds for packaging? A better funds doesn’t simply imply extra choices, it means higher-quality choices.
  • How a lot packaging do you want? In different phrases, do you want easy cardstock holders or a number of layers of packaging for each bit?
illustration of hand picking up a pearl necklace next to its packaging
When your product is as valuable as pearls, your packaging should be excessive in high quality, luxurious and safety. Illustration by OrangeCrush

Your solutions to those questions will assist you to decide which form of packaging is right in your product, like a field versus a bag or tube. After getting the sensible features of jewellery packaging design labored out, take into consideration how one can talk your model persona by your packaging design. Ask your self the next:

  • What’s your model? How can your packaging design talk this model persona?
  • Who’s your demographic? A purchaser who seeks handmade jewellery at artisan markets has completely different desires and expectations from someone shopping for jewellery at an upscale division retailer counter.
  • What’s your required aesthetic? Would you like packaging that makes the jewellery itself the primary focus, or packaging that’s so ornamental, it’s a characteristic in its personal proper?

In the event you’re not 100% certain who you’re as a model, take a while to do just a few branding workouts designed that will help you dial in your model persona. You can too search inspiration from different manufacturers’ jewellery packaging designs. Fortunately for you, we’ve bought you coated…

Minimalist jewellery packaging

“Minimalist” is a broad time period that may be interpreted in plenty of other ways. A packaging designer can take it actually and create one thing that feels prefer it’s barely there, merely present to carry a pair of earrings or home a bracelet because it travels from the stock shelf to the client’s residence.

flat cardstock earring holder with different shades of dusty pink geometric designs
Product packaging design by Vectorcup

This sort of minimalist packaging is a well-liked selection for earrings, particularly small earrings. Whenever you have a look at examples of earring packaging, plenty of the designs you’ll come throughout are fundamental cardstock holders.

There are different methods to do minimalist packaging, too. One is to go for a solid-colored package deal with a small point out of your model title. In the event you’re doing a easy design like this, the feel of your packaging is tremendous essential to get proper. It provides drama, tactility and brings consideration to the emblem of your design.

pink velvet pouches with orange drawstrings
Product packaging design by Concha Nuñez, Jara van Herpt and I’M FRANCHIO by way of Behance

Or you may go together with monochrome packaging that has your model title embossed on it, slightly than printed in a contrasting colour.

all-black watch box with an embossed wordmark logo
Packaging design by Attain Graphics

Minimalist designs have a tendency to stay to 1 or two colours and if there’s imagery in any respect, it’s minor and delicate. Usually, the model’s brand is the one piece of images on the packaging, as you see within the following designs.

collection of black boxes, one tan box, and a pair of black and gold grillz
Picture by Openmint Studio and colleagues, by way of Behance
white box with a black logo and grey patterned interior paper
Packaging design by Tanya Magera by way of Behance

One technique to make your minimalist packaging extra visually intriguing is to pair it with busier designs. Check out how this very minimalist field for Elly Jewellery beneath slides open to disclose tightly patterned packing paper.

Luxurious jewellery packaging

Luxurious jewellery packaging spares no expense and could be as lovely as the jewellery itself. This sort of packaging can have a minimalist appear and feel, however that’s not a requirement.

black box and bag with gold logo
Product packaging design by ∴ S O P H I Ē ∴

What is required to make a design talk luxurious is a few mixture of the design selections shoppers affiliate with high-end items, like:

  • A impartial colour palette, typically utilizing white or black as the primary colour
  • Metallics
  • Serif fonts
  • Angular fonts and shapes

That is with out forgetting the one non-negotiable of luxurious items: high quality supplies. Meaning high-quality leather-based, clean lacquer plastics, personalized wood containers and thick, sturdy paper in your packaging labels and different paper parts. Regardless of how your luxurious jewellery packaging appears, it must really feel luxurious within the purchaser’s arms. Preserve that in thoughts whenever you’re selecting supplies in your packaging and understanding your funds.

Texture goes a great distance in speaking a way of luxurious, particularly in packaging. Take into consideration the distinction between a buying bag from a value-focused mall retailer (typically a skinny plastic or if it’s paper, a fundamental, foldable brown paper bag) and a bag from a higher-end store. In lots of circumstances, luxurious retailers spend money on thicker, extra sturdy buying baggage, speaking a way of high quality by each touchpoint with the client.

cream and teal minimal jewelry bags
Design by Muhammad Ali Effendyby way of Dribbble

Something “further” in regards to the packaging additionally communicates that you simply put further thought into designing your packaging, which in flip communicates high quality. For jewellery packaging, this could imply a field that unfolds outward or slides open by pulling on a ribbon, slightly than a easy field with a lid. You see this type of mechanism within the field beneath, paired with an exterior design that mimics a wax seal.

open yellow, white and green box, showing a gold necklace

One other widespread attribute you’ll discover with luxurious packaging is a modern, streamlined appear and feel. Check out the packaging our designer Dany Dada designed for these code-inspired bracelets:

black and white tube packaging for code-inspired bracelets
Packaging design by Dany Dada

Reusable and sustainable jewellery packaging

Reusable jewellery packaging isn’t only a technique to be extra sustainable—it’s a technique to make your model memorable. And there are many methods to do it, equivalent to steel tins, drawstring baggage, ornamental containers, and many others.

Many eco-focused jewellery manufacturers create their items out of recycled supplies, like recycled cardboard and plastic. Others go for reused and upcycled packaging choices, like Monbouquette’s option to ship their merchandise in reused Amazon containers.

There are many methods to get artistic with eco-friendly jewellery packaging, like these seed paper earring holders:

backsides of two seed paper earring holders
Picture by way of Botanical Paper Works

In case your model is targeted on sustainability, choosing recycled, upcycled or reusable packaging is an superior technique to minimize down waste and show your dedication to eco-friendly enterprise practices. Not solely this, but it surely turns into a design characteristic in its personal proper. Take a look at the attractive end on the mint inexperienced packaging beneath. Its superbly distinctive, imperfect texture provides a private contact.

collection of recyclable jewelry boxes
Design by way of by way of Skilled Jeweller

You can too make jewellery containers part of your product lineup and as a sustainable packaging choice, supply package deal offers the place consumers get a reduction on the jewellery field after they purchase it with a chunk of jewellery. Then, you may skip disposable packaging altogether by transport the jewellery proper within the storage/show field.

Neopunk jewellery packaging

No matter what type your product is, your jewellery packaging designs have to replicate it. So if you happen to desire spikes and skulls over dainty chains and studs, these are nice motifs to get printed in your jewellery field or packaging insert.

Dramatic monochrome colour schemes are sometimes widespread with this style, exhibiting the depth of name character to audiences. Symbolism displays mild and darkish sides, which connects emotionally to focus on audiences who can resonate with this sentiment.

black and white round watch box with a sun on the top
Product packaging design by ERosner

Y2k jewellery packaging

One other subculture of jewellery packaging finds itself within the y2k aesthetic, which originated within the 12 months 2000. A primary instance of nice nostalgic advertising, this style entices audiences to look by rose-tinted glasses on the dawning of this millennium by delicate nuances in design.

cyber gradient design on jewelry packaging
Design by Bracom companyby way of Behance

These years noticed individuals all around the world achieve the identical uncommon new relations—cellphones and the web. Society was entranced by the then-futuristic applied sciences with extra naivety than as we speak. The y2k aesthetic was dappled with our on-line world themes, inspiring the intergalactic gradients and brilliant white colour palettes we’re seeing increasingly more of as we speak.

clear plastic watch strap packaging
Picture by way of Development Hunter

Moreover, this era was closely dominated by way of one materials. Single-use plastic have been guilt-free staples of each family, which guides the y2k jewellery packaging translucent containers we frequently see for sports activities or leisure-wear manufacturers.

Most iconic jewellery packaging

iconic manufacturers within the jewellery trade, think about Tiffany’s and their iconic blue containers. The model grew to become well-known following the discharge of the movie Breakfast at Tiffany’s, then cemented their iconic packaging look by trademarking their signature colour, Tiffany Blue, in 1998.

You won’t be capable of forestall different manufacturers from utilizing your iconic colour—a 2008 ruling awarded Cadbury the correct to make use of their iconic purple on chocolate packaging, however rival Nestle may use related colours on packaging for different merchandise—however if you happen to select a singular colour palette and make it an integral a part of every bit of your model’s packaging, consumers will be capable of decide your product out from a mile away.

There are many methods to make your model stand out and turn out to be an icon. One is to lean on influencer advertising and work with creators with plenty of clout to showcase your packaging on their platforms. A good way to do that is thru unboxing movies—by fastidiously unwrapping the packaging, piece by piece, the influencer creates anticipation and retains eyes on the video till the ultimate product is revealed.

To get probably the most out of an unboxing video, put your brand in a outstanding spot in your packaging. And if you happen to can put the emblem on a number of layers, just like the outer field in addition to the paper the jewellery is wrapped in, all the higher.

Novelty jewellery packaging

Jewellery packaging could be enjoyable, too. In case your model is playful, irreverent, loud or meant for youngsters, lean into that model persona with enjoyable jewellery packaging. There are many other ways to have enjoyable together with your packaging, like daring colours, participating characters, whimsical shapes and patterns and sudden sorts of packaging.

two mailers side by side, both dark blue with bold patterns
Product packaging design by Cynthia Jaramillo

For instance, take designer Stanbranding’s packaging beneath—it turns the hair equipment into jewellery for the character on the packaging. Or how about Plush Design’s packaging design, subsequent to it? The field containing jewellery, crystals and aromatherapy merchandise teases on the merchandise’ perceived energizing impact and makes use of playful hand-drawn-inspired illustrations of minimize crystals to ramp up recipients’ pleasure to see what’s inside.

One other enjoyable technique to package deal your jewellery is to create a novelty unboxing—or within the case with the beneath design, unburning?—expertise.

multicolored cylindrical candle designs
Product packaging design by Darkish Blue

With this design, the product itself is a candle with a hoop embedded in its wax, solely accessible by burning the candle. The design is a colourful cylindrical field that’s dramatically completely different from many of the jewellery packaging the client’s seen earlier than and entices the reader by telling them precisely what they’ll discover inside: a real sterling silver ring valued at wherever from $30 to $1,000.

That replicate alone speaks to the a part of the client’s mind that simply can’t resist the urge to “get in it to win it,” so to talk, and it ensures they’ll nonetheless take into consideration how they bought their ring even years after fishing it out of the candle’s melted wax.

round pink and white packaging for a chocolate egg and bracelet
Product packaging design by Sam2305

Designer Sam2305 does one thing related of their design for The Lover, pictured above. The product is a chocolate egg paired with a pure stone bracelet. The packaging design reveals the chocolate and the bracelet side-by-side and with a small plastic window, showcases the chocolate.

In case your model persona is enjoyable, daring, edgy or just completely different from the jewellery trade normal in any method, novelty packaging could be an efficient technique to strengthen your model persona and present your consumers precisely who you’re. You may even be express about what you’re providing, like these final two examples that present and inform the client precisely what they’re getting—or what they’ve the prospect at getting.

Fantastical jewellery packaging design by BXL Inventive Packaging by way of Behance

Don’t really feel like it’s worthwhile to field your self into established jewellery packaging varieties like velvet containers or cardstock earring holders. In any case, jewellery is all about self-expression. If one of the best ways to precise your model is thru a package deal that drives consumers to really feel like they’re playing after they purchase your product, design a package deal they simply can’t depart on the shop shelf.

Craft the proper jewellery packaging design in your model

Your jewellery is exclusive, so package deal it up in one thing that showcases that uniqueness. Whether or not it’s a super-luxe textured ring field or a colourful material sachet the client will maintain for years, the correct packaging in your product does greater than maintain it protected on retailer cabinets—it acts as a key model asset that consumers can’t wait to open up.

Need dazzling packaging to go with your branding?
Our neighborhood of designers will create one thing beautiful for you.


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