Can a digital assistant aid you generate leads for your enterprise?
At this time we’re going to focus on what it is best to and shouldn’t anticipate out of your digital assistant.
We can even share 3 ways by which your digital assistant can assist you convey in additional leads.
What Is a Digital Assistant?
A digital assistant is a distant employee that helps companies with numerous repetitive duties.
Usually, this particular person is a freelancer, although typically they may get employed as a part-time or a full-time worker.
Often, companies in excessive value of dwelling international locations resembling the USA rent digital assistants in locations the place the price of dwelling is far decrease. South Asia is the most well-liked area for that.
That being mentioned, typically firms select to rent digital assistants from the identical nation that they’re based mostly in since that helps keep away from timezone variations, language obstacles, and cultural misunderstandings.
What Ought to You Count on From a Digital Assistant?
It’s necessary to grasp that it’s essential to present coaching for no matter activity you need your digital assistant to do.
It’s best to create a typical working process (SOP) for that activity, set clear KPIs for evaluating the digital assistant’s efficiency, and be sure that they know what is anticipated of them relating to this specific activity earlier than you allow them to it.
We wish to emphasize the significance of managing expectations, offering coaching, and speaking clearly as a result of all of that’s essential when working with digital assistants.
Now let’s get into the 3 ways by which digital assistants can assist you generate leads…
#1 Ask Your Digital Assistant to Assist You With Buyer Analysis
We at all times say that it’s essential to perceive your dream prospects higher than they perceive themselves.
And the one technique to get to that time is to conduct in depth buyer analysis. However the issue is that buyer analysis may be tedious!
That’s why you may wish to outsource some duties to your digital assistant.
Ask them to compile a listing of:
- On-line boards that your dream prospects take part in.
- Subreddits that your dream prospects are subscribed to.
- YouTube channels that your dream prospects watch.
- Podcasts that your dream prospects hearken to.
- Blogs that your dream prospects learn.
- Books that your dream prospects learn.
- Social media accounts that your dream prospects comply with.
Your digital assistant also needs to embrace the highest ten hottest items of content material for every merchandise on this checklist.
If it’s a subreddit, they need to hyperlink to the ten hottest posts on it, if it’s a YouTube channel, they need to hyperlink to the ten hottest movies, if it’s a weblog, they need to hyperlink to the ten hottest articles, and so forth.
Use this doc as your buyer analysis jumping-off level – going by means of all of the content material on that checklist will aid you to shortly get the lay of the land.
Then you can begin exploring that area of interest additional – take a look at much less common content material, learn feedback, see in the event you can establish any market gaps, and so forth.
Be aware that this strategy is most helpful if you find yourself going into a distinct segment that you simply aren’t acquainted with your self.
In the meantime, in the event you belong to your audience, then you definately most likely already know what’s what and may dive into superior buyer analysis right away.
#2 Ask Your Digital Assistant to Create a Listing of Potential Clients
These days on-line companies are inclined to automate lead era as a result of that permits them to scale it.
Nonetheless, if you find yourself simply beginning out, you may must do issues that don’t scale, resembling gross sales prospecting.
That means, you may want to start out by manually reaching out to potential prospects, then pitching them your product in the event that they categorical curiosity in it.
However trying to find potential prospects that meet your dream buyer standards, acquiring their contact particulars, and making a spreadsheet with all of the related info may be extraordinarily time-consuming.
So why not outsource all that to a digital assistant in order that you would give attention to chilly outreach?
Right here’s how you are able to do it:
- Clearly outline who your dream prospects are.
- Create a spreadsheet with fields like firm, identify, job title, e mail tackle, LinkedIn, and telephone quantity.
- Create a typical working process (SOP) for locating potential prospects. Usually, the best problem shouldn’t be discovering folks that suit your dream buyer standards however acquiring their contact info. Be sure that your SOP covers that.
Then set a day by day quota:
Say, ask your digital assistant to search out 10 potential prospects every day.
At that charge, you’ll have a listing of 100 potential prospects in two weeks, at which level it is best to begin firing off chilly emails or making chilly calls.
#3 Ask Your Digital Assistant to Do Chilly E mail Outreach
Are you doing chilly e mail outreach?
Then you definately may wish to take into account outsourcing it to your digital assistant.
Merely present them with a chilly e mail template and ask them to succeed in out to everybody on the checklist.
Right here’s a QVC chilly e mail system that Justin McGill, the founding father of LeadFuze, used to develop his firm to $30,000 in month-to-month recurring income in only one 12 months:
- Query. “Most individuals attempt to lead in with some type of introduction and this simply ideas off the prospect that they don’t know you. As an alternative, attempt to lead in with a query that pertains to your enterprise.”
- Worth Proposition. “That is the place everybody will get it mistaken. As an alternative of happening and on about how nice your service is and ALL that you simply supply, attempt to get the core message out and spotlight what makes you distinctive.”
- Name-to-Motion (CTA). “Don’t finish the e-mail weakly, with a “Sit up for listening to from you” sort closing. As an alternative, ask straight if they will communicate within the subsequent few days OR give them some type of closing query that begs a solution in an effort to elicit some type of response.”
Right here’s a pattern chilly e mail:
Justin additionally advises giving individuals a technique to opt-out of follow-up emails:
Create your personal chilly e mail template that follows the QVC system, then hand it to your digital assistant.
You may also wish to create a sequence of follow-up emails.
Right here’s one which Justin used:
- QVC E mail.
- Case Examine.
- Worth Add (current weblog submit hyperlink, related information article, one other case research, and so forth).
- Break-up E mail (letting them know you gained’t be following up anymore).
Your digital assistant ought to maintain emailing the potential buyer till they get a response, whether or not a optimistic one or a damaging one.
And in the event that they get a optimistic response, they need to introduce you to the potential buyer, in order that you would take it from there.
We suggest establishing a system for monitoring your chilly e mail outreach – a easy spreadsheet may work, however utilizing correct CMS software program would most likely be higher.
Wish to Study Find out how to Convert Leads Into Paying Clients?
Digital assistants can assist you get extra leads.
However you want a system for changing these leads into paying prospects after which into repeat prospects.
Our co-founder, Russell Brunson, has developed such a system – it’s referred to as the Worth Ladder gross sales funnel.
And in our 5 Day Problem, he’ll stroll you thru constructing one for your enterprise step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.