3 Methods to Construct Confidence from Quest Diet’s Lisa Bilyeu


Foundr Journal publishes in-depth interviews with the world’s best entrepreneurs. Our articles spotlight key takeaways from every month’s cowl function. We talked with Lisa Bilyeu, cofounder of Quest Diet and media firm Impression Idea, about constructing radical confidence. To learn extra, subscribe to the journal.


Lisa Bilyeu was raised in a standard Greek Orthodox household. So when she married Tom Bilyeu in 2002, she was ready to be the stay-at-home spouse that she’d been groomed to be her total life—and that’s precisely what she did for eight years.

However in 2010, every thing modified. After attempting to begin a number of companies and having nothing to indicate for it, her husband determined to vary tracks and launch a protein bar firm. He requested his spouse to assist out, and she or he agreed.

What began off as a supportive gesture to her husband finally changed into Bilyeu discovering her true ardour for entrepreneurship. She determined to go all-in on the corporate, with the complete assist of her husband, they usually grew their enterprise—now extensively often called Quest Diet—from $0 to $1 billion in income within the span of 5 years when it offered in 2019.

At this time, the Bilyeus are fulfilling their dream from their movie faculty days of working a studio referred to as Impression Idea. Collectively, they interview a few of the best thinkers, doers, and creators of our time to create best-in-class leisure and academic content material.

However Bilyeu desires individuals to know her success didn’t occur in a single day. Her entrepreneurial journey was a protracted one, and, alongside the best way, she needed to overcome numerous obstacles—from probably catastrophic enterprise errors to dealing with her best fears head-on. However the factor that helped her push by means of? Radical confidence.

Learn extra: How “Podcast Princess” Hala Taha Turned Her Facet Hustle right into a Media Empire

3 Methods to Construct Radical Confidence, In keeping with Lisa Bilyeu

1. Be ready

Bilyeu was once afraid of public talking. So when she accepted a proposal to provide a TED Discuss in an effort to beat her concern, she needed to discover methods to construct her confidence. Step one was to be as ready as she probably might be.

“My favourite film is The Karate Child—wax on, wax off. So on daily basis for a month, I used to be studying my speech out loud. I used to be practising in entrance of Tom. I used to be filming and recording myself. So after I lastly acquired on stage, I knew my stuff.”

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2. Be intentional along with your language

Along with preparation, Bilyeu turns to sure rituals to maintain her confidence excessive. One among her favorites is dressing for battle. “I take advantage of that language very purposely. Once I assume in superhero language, it makes me really feel lighthearted. So now I’m not taking myself as critically. That’s essential.”

So any time she wanted a motivation enhance, Bilyeu would actually placed on the equipment and clothes that made her really feel assured. This included a pair of footwear that she calls her unhealthy b**** boots.

“I gave him that identify on objective. So that each time I’m going to place them on, I remind myself that I’m a foul b****.”

3. Ship your self the fitting message

Bilyeu additionally has a Surprise Girl necklace that she places on as a part of the method of dressing for battle. Whereas she was getting ready for her TED Discuss, she would give herself a pep speak each time she put it on and say, “You’ve acquired this. You’re a superhero.”

It could sound foolish at first, however by repeating this message again and again, she explains that she was sending herself a subliminal message. One that may be strengthened by means of this behavior of repetition and put her in the fitting way of thinking as she acquired prepared to provide her speak.

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