Wish to write gross sales emails like a professional?
Kristina and Will take a look at frequent electronic mail errors (utilizing actual examples) and rewrite them so that you could study what to do in a different way.
Be part of Kristina Finseth (Sr. Supervisor, Outbound Development Advertising and marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO views and TWO approaches on actual gross sales emails, each week on Gross sales Hacker.
Watch the re-write, and take a look at the earlier than and after emails beneath! 👇
Love the Personalization. Deal with 📈 influence per phrase
Topic: Lavender Advertising and marketing Profession Query
Pricey Lavender Staff,
Such a horrible method to begin a chilly electronic mail, I do know. Spent a while considering on who to handle this to: Will, Will(iam) or Josh? I hope my seeming gaffe gained’t value me this function.
I’ve spent the previous 1 hour enveloping myself in every thing I can discover about Lavender: LinkedIn posts, the weblog, the Chrome extension, and Semrush information. All I can consider is, “why am I simply discovering out about this product now?” I really like disruptively revolutionary merchandise and Lavender is one in every of them.
It’s wonderful the way you’ve created and carried out a powerful social media advertising and marketing technique and I stay up for being part of the creation and implementation of the search engine optimization, occasion advertising and marketing, and electronic mail advertising and marketing methods.
Going by what I’ve studied concerning the model, Lavender’s search engine optimization and natural advertising and marketing focus must be on model consciousness and buyer acquisition. The options and worth of the product are so great that buyer retention gained’t be an issue (that’s to not say we wouldn’t deal with it too).
I’ve studied information from Semrush and browse a number of the weblog posts, and imagine there are alternatives we will leverage. Buyer interviews and a examine of the ICPs will uncover questions and ache factors that may kind the premise for key phrase analysis. Additionally, product-led content material creation with matters like “How Lavender’s Gross sales AI Can Assist You Enhance Your Chilly Emailing Response Charge” can be utilized to focus on key phrases.
My greatest expertise are the next: advertising and marketing technique, content material advertising and marketing, electronic mail advertising and marketing, group constructing & PR. I perceive that this shall be a difficult and fast-paced function the place I’d be required to ship outcomes that align with the enterprise and advertising and marketing objectives whereas additionally studying shortly.
As somebody who has had expertise manually crafting hundreds of personalised first strains and sending chilly emails, I perceive how disruptive this innovation is for the chilly electronic mail software business and am excited to hitch the Lavender Staff. Connected is my resume.
I stay up for the subsequent stage of this hiring course of.
Take 1: Let’s Simplify the Authentic
Hey Lavender Staff, I’m excited about your open advertising and marketing function.
I hadn’t heard of Lavender earlier than seeing the function. Now, all I can suppose is “how am I simply studying about this?”
Your product is wonderful.
As a marketer, I like what the staff is doing on social.
I did an evaluation with Semrush (a search engine optimization software) and there’s work to be carried out.
My ability set goes past weblog writing, however am I off in considering that is the place you’d need me to begin?
I hooked up my resume, however let me know if a writing pattern could be useful.
Take 2: A Completely different Strategy
Hey Lavender Staff, how am I simply studying about this?
I noticed Brooklin’s Tweet about your open advertising and marketing function. I’m loving what y’all are constructing.
Nice work on social!
Is a weblog prime precedence for this function?
Have a query about your gross sales electronic mail? Begin a dialogue in the neighborhood.
